Ep.20 From Make Up Counter To Millionaire Mogul; Jamie Genevieve On Building Her Empire

Ep.20 From Make Up Counter To Millionaire Mogul; Jamie Genevieve On Building Her Empire

Jamie Genevieve is the 29-year-old founder of VIEVE, a makeup empire built on inclusivity, self-expression and positivity. She is a pro-makeup artist turned vlogging sensation, finding fame on YouTube for her original online makeup tutorials and lifestyle content.


Having built a following of over 3 million people, Jamie decided to quit her full-time job and invested her influencer earnings in VIEVE, launched in 2020 with nude lipsticks, lipliners, highlighters and an eyeshadow palette. Despite launching amidst the pandemic, VIEVE had an incredible start, receiving backing from the investors behind Charlotte Tilbury and TALA, selling out all debut products within a week. Jamie herself has gone on to lead a career of outstanding success, securing VOGUE Beauty Influencer Mogul of the Year 2021 and becoming an honorary board advisor of the British Beauty Council earlier this year.


Today's highly-requested episode shares the story of how a successful modern makeup brand can be born from an innate passion for artistry. Jamie shares her personal story of growth, including her strategy as a founder, navigating entrepreneurship, working with her husband and the brand's future.


- Accidentally falling into the world of social media

- The start of brand partnerships & the LA trip which changed her life

- The beginning of Jamie’s makeup business, VIEVE

- How Jamie starting building the team at VIEVE

- Wearing multiple hats as a business founder and social media mogul

- What’s the big goal with VIEVE?

- When VIEVE became ready for investment

- Jamie on working with her husband

- The balance between hustle and health

Hosted on Acast. See acast.com/privacy for more information.

Jaksot(204)

Ep. 137 Adam Mosseri: What The Head of Instagram Really Thinks About Growth Hacks, Algorithms and Creation

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[Bonus Ep] How Are We Meant To Pick The Right Life Partner?

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Ep. 136 As A Woman, What & How Should I Be Eating?: Smart Snacking, Gut Health & Actually Useful Nutrition Advice with Professor Sarah Berry

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This is an expert episode absolutely packed with gold on what & when we should be eating. My guest is Professor Sarah Berry, a world-leading expert in nutritional science, Professor at King’s College ...

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Ep. 135 Why Your Procrastination Stems From A Fear Of Success & How To Fix It

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Our first solo episode of the new era! In this episode I want to get into why procrastination isn’t really about laziness. It’s a deeply ingrained behavior with psychological roots, and avoiding it is...

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[Bonus Ep] Is There A 'Right Way' To Do Your 20s?

[Bonus Ep] Is There A 'Right Way' To Do Your 20s?

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Ep. 134 How To Trust Your Judgement & Learn To Say No With House of CB's Conna Walker

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Ep. 133 Why Our 20s Are So Confusing And Guide On How To Tackle Them With Jemma Sbeg [From The Archives]

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I hope you’re having a great week so far. We’re currently on a little podcast break at Working Hard, Hardly Working whilst we work on something hugely exciting which is coming very soon and I focus on...

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Ep. 132 A Guide Working with AI & Killing It In Corporate With Google UK Chief Debbie Weinstein [From The Archives]

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