Episode 38: Story-Based Marketing & Communications

The human brain is hard-wired to process information in story form. Knowing this helps us see the massive opportunity for better communicating ideas, and better motivating or persuading people to act on those ideas.

Obviously, our marketing is one place to use story-based communication. Which is why a clever fellow named Don Miller created his StoryBrand framework. In this episode, I talk to my good friend Megan Hargroder about her experience in learning to become a StoryBrand certified guide.

More importantly, we talk about how lawyers like you can leverage the StoryBrand insights and tactics to improve your marketing messages so that more people will pay attention and make the decision to hire you.

Resources Mentioned:

• Building a Storybrand (incredible book by Don Miller)
• Storybrand website
• Storybrand Brandscript (free online resource)
• Megan's Storybrand Consultant's page
• Megan's business website
• Application for Total Transformation Workshop
• Monthly Website Critique
• - Ernie & Megan's free monthly webinar

General Resources

• Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
• Focus on these essential tech tools for maximum traction in your practice.
• Take this short law practice assessment to identify your main strengths & weaknesses.

Follow and Review:

We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Thanks to My Sponsor

Ruby Receptionists

Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers.

I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability.

To learn more about Ruby Receptionists' exceptional services (and get a special discount for podcast listeners only) click here.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.