Boy Smells - Matthew Herman

Boy Smells - Matthew Herman

Today's guest is Matthew Herman, co-founder of Boy Smells. What started off as a hobby turned into a side-hustle turned into a thriving business that even caught the attention of country music superstar Kacey Musgraves. But we're getting ahead of ourselves. It began as a candle-making experiment in Matthew's kitchen, trying to buck the gender norms of how candles have been traditionally made and marketed. Matthew and his co-founder David combined both masculine and feminine scents into products like Cinderose, Polyamberous, and Rhubarb Smoke. They then took that philosophy and applied it to underwear. Creating a line with the option of either a pouch front or flat front and leaving it up to the consumer to choose the best fit for them.

Listen in as we cover everything from how their sense of humor inspired the company name, how Boy Smells is truly an extension of Matthew's personality, and we find out who made the first move in the collaboration between Boy Smells and Kacey Musgraves.

Jaksot(299)

Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

Today on Startup to Storefront, we're diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can ...

2 Syys 202530min

Mason Dixie Foods - Ayeshah Abuelhiga

Mason Dixie Foods - Ayeshah Abuelhiga

On today's episode of Startup to Storefront we're sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove tha...

26 Elo 202530min

Darren & Phillip - Brian Nolan

Darren & Phillip - Brian Nolan

Today on Startup to Storefront, we're sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of Darren & Phillip, a purpose-driven pet brand known for its premium matching apparel for...

19 Elo 202538min

Project ReWear - Kimberly Lau and Linda Young

Project ReWear - Kimberly Lau and Linda Young

Today's guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids' clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wea...

13 Elo 202538min

Map Labs - Evan Oder

Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

5 Elo 202540min

Brami - Aaron Gatti

Brami - Aaron Gatti

Today's guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron's story begins on a small farm in southern Italy, where he spent childhood summers with his grandparen...

29 Heinä 202536min

Iggy Rodriguez - Life After The Bachelorette

Iggy Rodriguez - Life After The Bachelorette

On this week's episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodger...

22 Heinä 202547min

Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

15 Heinä 202528min

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