Aura Bora - Paul Voge (as seen on Shark Tank)

Aura Bora - Paul Voge (as seen on Shark Tank)

The past decade has seen a meteoric rise in the popularity of sparkling water. The convenience of at-home soda streams gave way to La Croix, which in turn gave way to White Claw. Carbonated water isn't exactly new; in fact, it's much older than you'd likely guess. It was first invented in 1767 by suspending a bowl of water above a beer vat. The beverage has come a long way since then, highlighted by both small tweaks and huge leaps forward. Our guest today is Paul Voge, co-founder of Aura Bora. In today's consumer market, there are staples like Lays' chips, Skippy peanut butter, or La Croix sparkling water. Before long, a new brand comes along with the intent to disrupt the market, like Kettle chips or Justin's peanut butter. Paul created Aura Bora to be that sparkling water category disruptor. Since creating it, he's gained some notable fans, including Robert Herjavec, who closed a deal with Aura Bora on Shark Tank early last year.

Listen in as we cover everything from how Paul told a white lie to get on the shelves of Whole Foods, why the Shark Tank audience is a perfect representation of the country, and why you should never drink essential oils.

Jaksot(299)

Above Board - Nicole & Brent Slone

Above Board - Nicole & Brent Slone

Today on Startup to Storefront, we're diving into the story of Nicole and Brent Slone, the San Diego couple behind Above Board Liqueurs, the award-winning brand that is reinventing what cocktails can ...

2 Syys 202530min

Mason Dixie Foods - Ayeshah Abuelhiga

Mason Dixie Foods - Ayeshah Abuelhiga

On today's episode of Startup to Storefront we're sitting down with Ayeshah Abuelhiga, the founder of Mason Dixie, the brand making comfort food clean and convenient. In 2014, she set out to prove tha...

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Darren & Phillip - Brian Nolan

Darren & Phillip - Brian Nolan

Today on Startup to Storefront, we're sitting down with Brian Nolan, a lifelong entrepreneur and the co-owner of Darren & Phillip, a purpose-driven pet brand known for its premium matching apparel for...

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Project ReWear - Kimberly Lau and Linda Young

Project ReWear - Kimberly Lau and Linda Young

Today's guests are Kimberly Lau and Linda Young, co-founders of Project ReWear, a sustainable kids' clothing brand proving that profitability and purpose can go hand in hand. Kim spent 24 years in wea...

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Map Labs - Evan Oder

Map Labs - Evan Oder

Today on Startup to Storefront, we are diving into one of the most overlooked growth channels for restaurants and local businesses: Google Maps. Most business owners do not realize how much their Goog...

5 Elo 202540min

Brami - Aaron Gatti

Brami - Aaron Gatti

Today's guest is Aaron Gatti, founder of Brami, the fastest growing pasta brand in the U.S. Aaron's story begins on a small farm in southern Italy, where he spent childhood summers with his grandparen...

29 Heinä 202536min

Iggy Rodriguez - Life After The Bachelorette

Iggy Rodriguez - Life After The Bachelorette

On this week's episode of Startup to Storefront, we sit down with Iggy Rodriguez, whose career spans the intersection of sports, entertainment, and business. From leading partnerships at the LA Dodger...

22 Heinä 202547min

Daniel Bennet - DX Creative

Daniel Bennet - DX Creative

We're sitting down with Daniel Bennett, a Los Angeles based digital creator and Head of Creative at his own media agency. Daniel has led social strategy for some of the biggest names in entertainment ...

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