Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

Copy This Meta Ads Strategy to Scale Your Web2App Campaigns (Part 2/2)

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.

You’ll discover:

✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)

✅ How to test creatives the smart way (and avoid rookie mistakes)

✅ Scaling tactics: budgets, duplicating campaigns & targeting geos

✅ Why ROAS is the only metric that matters long-term

This is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably 🚀

Meta Business Partner specializing in web2app funnels🔗 Learn more at: https://web2wave.com

You can also watch this video here: https://www.youtube.com/watch?v=isarOCLy6HQ

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Everyone's talking about web2app funnels - the breakthrough strategy maximizing mobile revenue. But building them in-house takes months of development.

web2wave eliminates the complexity with their innovative all-in-one platform

✅ AI funnel generator

✅ powerful drag-and-drop quiz builder

✅ streamlined payments

✅ comprehensive analytics

✅ smart A/B testing

✅ and more

Launch high-performing web2app funnels in days, not months.

Visit https://web2wave.com/ to create your web2app funnel for free.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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656: Gonzalo Juarez, Co-Founder of eTips

656: Gonzalo Juarez, Co-Founder of eTips

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5 Kesä 201850min

How to Find App Downloads for Your Competitors (or Any App)

How to Find App Downloads for Your Competitors (or Any App)

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31 Touko 20188min

654: How to Make More Money with a Paid App with John MacAdam

654: How to Make More Money with a Paid App with John MacAdam

Coming up is a coaching call with a developer of a paid time tracking app. You will discover how to make more money with a paid app, how to come up with new keywords and why you should use Apple Search Ads so you can just print money. John MacAdam is the creator of the Hours Worked Time Tracker App.

31 Touko 201816min

653: Building a Media Company within Mobile Apps with Scott Silver

653: Building a Media Company within Mobile Apps with Scott Silver

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29 Touko 201836min

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