Hidden Levels Ep. 1: Mr. Boomshakalaka

Hidden Levels Ep. 1: Mr. Boomshakalaka

Welcome to our all-new collaborative series, "Hidden Levels," in which we team up with 99% Invisible to explore how the world of video games has impacted the world beyond. We’ll dive deep into how games are made and designed, exploring everything from the history of the joystick to the faithful recreation of nature in digital spaces.

Whether you are a lifelong gamer or have never picked up a controller, "Hidden Levels" uncovers how games have quietly changed culture, technology, and the way we see the world...starting with a '90s arcade classic.

Developer Mark Turmell worked at Midway, which was known for iconic games like Space Invaders, Pac-Man, and Mortal Kombat. His creation of NBA Jam in 1993 pushed the company in a new direction. It debuted at the height of the Chicago Bulls' dynasty, aiming to capture the energy of professional basketball in a high-octane, over-the-top format.

The game was a hit out of the gate, captivating players with its digitized graphics (with the heads of real NBA players) and fantasy gameplay where players could become "on fire."

At the heart of the NBA Jam gaming experience was the voice of its announcer, Tim Kitzrow. Turmell and the game's sound team had realized they needed a voice that could match the game's energy and cut through the din of an arcade, without the budget for a professional NBA commentator. So they turned to Kitzrow, an improv comedian and journeyman actor, who was initially hired by Midway for pinball voiceovers — it was just a fun side gig. He had no idea that his work on NBA Jam would make such a lasting impact on the industry.

Kitzrow modeled his energetic, flamboyant delivery on NBA announcer Marv Albert, infusing it with his own ad-libbed, short, and punchy catchphrases like "REJECTED!" and the game's most famous line, "Boomshakalaka!"—which was suggested by an artist and inspired by funk group Sly and the Family Stone. The game became a monumental hit, reportedly making $1 billion in quarters in its first year, with its catchphrases entering basketball vernacular.

***

Credits: This episode of "Hidden Levels" was produced by James Parkinson, edited by Emmett FitzGerald, and mixed by Martín Gonzalez. Original music by Swan Real, Jamilah Sandoto, and Paul Vaitkus. Series theme by Swan Real and Paul Vaitkus. This story was adapted from James Parkinson’s podcast, Gameplay.

The Managing Producer for "Hidden Levels" is Chris Berube. The series was created by Ben Brock Johnson. "Hidden Levels" is a production of 99% Invisible and WBUR's Endless Thread.

Jaksot(428)

MrBeast: Should we panic about YouTube's biggest influencer?

MrBeast: Should we panic about YouTube's biggest influencer?

Jimmy Donaldson — AKA "MrBeast" — has taken YouTube by storm, racking up more than 330 million subscribers with his cleverly edited videos of stunts ranging from performative philanthropy to Fear Factor-esque challenges. Ryan Broderick, creator of the Garbage Day newsletter and host of the podcast Panic World, tells Ben and Amory about the awkward past, the controversial present, and the uncertain future of MrBeast. Show notes: Panic World's MrBeast episode with Ben and Amory Garbage Day, the newsletter "In the Belly of MrBeast" (Time) "Willing to Die for MrBeast (and $5 Million)" (The New York Times) "From baking to MrBeast: Meet the YouTuber taking on the platform’s biggest creator" (NBC News) Credits: This episode was produced by Amory Sivertson and Grant Irving. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson, Amory Sivertson, and Ryan Broderick.

20 Joulu 202444min

The internet does its thing with Luigi Mangione: How the UnitedHealthcare CEO shooting suspect has inspired online obsession

The internet does its thing with Luigi Mangione: How the UnitedHealthcare CEO shooting suspect has inspired online obsession

The shooting of UnitedHealthcare CEO Brian Thompson captured the internet's attention last week. Then, a suspect, 26-year-old Luigi Mangione, was arrested, and social media really went wild. Why, in a week of historic headlines from around the world, did this story captivate so many, so thoroughly? Show notes: Suspect in CEO’s Killing Had Discussed His Health Struggles on Reddit (The New York Times) r/GetNoted (Reddit) What Can We Learn From the C.E.O. Shooting Suspect’s Goodreads History? (The New York Times) Credits: This episode was produced by Grace Tatter. Sivertson. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson and Amory Sivertson.

12 Joulu 202426min

Stick Nation: The online community that (reviews) sticks together

Stick Nation: The online community that (reviews) sticks together

Anyone who has been a kid before knows that there are few joys in life like finding a really cool stick. That is the basis of Official Stick Reviews, a viral account on Instagram that has amassed 2.5 million followers in just a year and a half. But what is it about sticks that inspires this universal enthusiasm? In this episode, Amory and Ben join producer Frannie Monahan for a walk in the woods to look for answers, and some sticks of their own. Show notes: Official Stick Reviews (@officialstickreviews) Sticks. And the People Who Love Them. (NYT) Earliest Evidence of Wooden Construction Uncovered (Scientific American) Credits: This episode was produced by Frannie Monahan. Mix and sound design by Paul Vaitkus. It was hosted by Frannie Monahan, Ben Brock Johnson and Amory Sivertson.

6 Joulu 202423min

Episodes we love: Where's the beef?

Episodes we love: Where's the beef?

What if vegetables are poison? What if, instead, humans evolved to consume an animal-based diet of steak, liver, brain, testicles, eggs, butter, and milk? Shirtless influencers on TikTok and Instagram have acquired millions of followers promoting the carnivore diet. They say studies linking meat consumption and heart disease are flawed — and plant foods are making people sick. Likewise, meatfluencers say the livestock industry has no significant impact on the climate crisis despite abundant evidence suggesting otherwise. No controlled studies have been published confirming the advertised benefits of the carnivore diet. Yet, its popularity online is undeniable. In this rebroadcast, Endless Thread looks at how social media cooked up the anti-establishment wellness trend. You can find our transcript, with links and additional resources, here: www.wbur.org/carnivore Credits: This episode was produced by Dean Russell and Ben Brock Johnson. Mixing and sound design by Emily Jankowski. Ben Brock Johnson and Dean Russell are the co-hosts. Image Credit: Peter Dazeley/Getty

29 Marras 202454min

The Unquenchable Thirst: The weight-loss social media trend behind last year's Stanley Cup mania

The Unquenchable Thirst: The weight-loss social media trend behind last year's Stanley Cup mania

For a moment last year, it seemed like there were two types of people: those desperate for a Stanley Cup Quencher, and those who did not understand the craze around these cups at all. Headlines abounded about the 40-ounce water vessel's popularity, and so did memes poking fun at the people — mostly women — who partook in the trend. As we head into another holiday shopping season, journalist Virginia Sole Smith helps Endless Thread understand WaterTok, the social media trend that pushed the Stanley Cup into the big time, and what it might tell us about the next item to flood our feeds. Show notes: Yes, Mermaid Water is a Diet (Burnt Toast) Why Does Anybody Need 37 Stanley Cups? (The Wall Street Journal) The latest TikTok weight loss trend is … hacking water? (Vox) Credits: This episode was produced by Grace Tatter. Mix and sound design by Paul Vaitkus. It was hosted by Ben Brock Johnson, Grace Tatter and Amory Sivertson.

22 Marras 202430min

Breaking bread or breaking ties: How our listeners are talking to their families about politics

Breaking bread or breaking ties: How our listeners are talking to their families about politics

Back in the day, we didn't have access to our weird uncle's every political thought. In the age of social media, though, we all too often do, making avoiding politics at family gatherings all the more difficult. Endless Thread listeners share their stories of familial strife, and how they plan to navigate an especially politically divisive holiday season with integrity, humor, and love. Credits: This episode was written by Ben Brock Johnson and produced by Grace Tatter. Mix and sound design by Emily Jankowski. It was hosted by Ben Brock Johnson and Amory Sivertson.

14 Marras 202439min

When the lamp looks strange

When the lamp looks strange

"Have you ever felt a deep personal connection to a person you met in a dream only to wake up feeling terrible because you realize they never existed?" More than a decade ago, someone posted this question to Reddit. It was a popular post with many responses. But one response would go beyond the realm of popularity into something else. Internet canon, perhaps? The Redditor gave a detailed account of their life. It was a good life, they said. But one day, it came to a crashing halt — because of a lamp. The post would go on to inspire hundreds of memes and boggle the minds of countless people. Endless Thread's Ben Brock Johnson brings co-host Amory Sivertson the story of the strange lamp. ***** Credits: This episode was produced by Ben Brock Johnson and Dean Russell. Mix and sound design by Emily Jankowski. Our co-hosts are Ben Brock Johnson and Amory Sivertson.

8 Marras 202418min

The whole Truth Social and nothing but the Truth Social: What you need to know about Donald Trump's social media platform

The whole Truth Social and nothing but the Truth Social: What you need to know about Donald Trump's social media platform

Truth Social is not just a Twitter knock-off. While the social media platform that Donald Trump launched after he was banned from Twitter in the wake of the Jan. 6 attack on the U.S. Capitol only has about 600,000 monthly active users (of what appears to be five million total accounts), it might play an important role in the presidential election. Truth Social is where journalists go to get Trump's unfiltered takes. Even Vice President Kamala Harris is on it. Perhaps more importantly, Truth Social represents a significant proportion of Trump's personal net worth, making it potentially a critical tool for wealth and power. Endless Thread decodes why Truth Social matters to all Americans, whether they're posting on X, or truthing on Truth Social, with help from misinformation and disinformation-focused Professor Jo Lukito, and Pro Publica's Robert Faturechi. Show notes: Trump Media Whistleblower Blasts Company for Outsourcing Jobs Abroad as Betrayal of “America First” (ProPublica) Trump Media Quietly Enters Deal With a Republican Donor Who Could Benefit From a Second Trump Administration (ProPublica) Trump loses $1.3 billion in net worth after the worst-ever day for his social media stock (CNN) What to know about Truth Social, Trump’s social media platform (PBS News) This episode was written and produced by Grace Tatter. Mix and sound design by Emily Jankowski. The hosts are Amory Sivertson and Ben Brock Johnson.

31 Loka 202427min