Achieve Your Goals with Hal Elrod15 Maalis 2017

159: Play Bigger and Live a Legendary Life with Christopher Lochhead

On this episode of the Achieve Your Goals podcast, Christopher Lochhead is here teach you what it means to play bigger and live a legendary life!

Christopher is the co-author of Harper Collins' "instant classic" Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the Legends and Losers podcast.

Christopher is a retired three-time, Silicon Valley, public company CMO, category designer and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point", The Marketing Journal says he is one of "The Best Minds In Marketing" and The Economist calls him "off-putting to some".

At 18 he got thrown out of school and with no other options he started a company. After 30 years in business he's mostly retired. From time to time he coaches a courageous CEO and exec team in category design and marketing. He's also a proud advisor to nonprofit 1 Life Fully Lived, an ass-kicking speaker, surf and ski bum, and is living happily ever after with a wonderful tribe and 7 hens in Santa Cruz California.

In today's inspiring conversation, you'll learn why having the best product or service is not enough if you want to dominate your market. You have to think differently about your business, solve problems that your customers don't know they have, and create demand where it didn't exist before. During today's conversation, Christopher dives deep into the topic of category design and how you can apply it to create a legendary company.

KEY TAKEAWAYS

[01:45] Chris explains what makes Hal Elrod a legendary Category Designer!
[05:22] What exactly is Category Design?
[06:51] Discover the 3 keys to carving out a unique niche and differentiating yourself in the marketplace.
[09:52] Why making your product or service better isn't enough if you want to become the best.
[12:14] How Pablo Picasso taught the world to think differently about art.
[15:44] Chris shares a simple yet powerful premise that every entrepreneur needs to realize… Position yourself or be positioned!
[19:06] Why the category makes the brand.
[21:49] How he became a successful entrepreneur and pursued a life of happiness despite being kicked out of school at age 18.
[26:36] Chris shares a fun story that demonstrates how to play bigger than you are.
[31:14] Why there is no greater achievement in life than living simple.

AYG TWEETABLE

''Category design is about teaching the market to come to you.'' -Christopher Lochhead

EPISODE RESOURCES

CONNECT WITH CHRISTOPHER LOCHHEAD

CONNECT WITH HAL

RATE & REVIEW THE PODCAST

Reviews for the podcast on iTunes are greatly appreciated and will allow us to get the word out about the show and grow as a community. We read every single review and believe each one goes a long way in helping us make the show even better! If you received value from this episode, please take a moment and rate and review the podcast by clicking here.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(568)

644: Peptides: The Real Game-Changer for Your Health with Jay Campbell

The healthcare system was designed to manage symptoms, but too often, it fails to address the root cause of why we're tired, inflamed, overweight, and not feeling our best. And with so many people rel...

8 Heinä 47min

643: Change Your Brain, Change Your Life with Dr. Daniel Amen

The most important organ that we need to take care of is our brain. Yet it's also the organ most people ignore, even though it influences every thought we have, every decision we make, and every emoti...

1 Heinä 47min

642: Why Everyone Should Consider Writing a Book with Chandler Bolt

Writing a book is a goal that many people talk about for years, but very few actually follow through. We convince ourselves that we'll get started when life slows down, and before you know it, years h...

24 Kesä 49min

641: 93 Habits That Will Transform Your Life (Starting Day One) with Jon Gordon

Implementing a new habit rarely feels life-changing at first. Going for a morning walk and getting a few minutes of sunlight, or visualizing checking something off a to-do list, might sound like activ...

17 Kesä 47min

640: What Happens When You Die? A Man Who's Died 3 Times Tells You with Dannion Brinkley

What happens after you die? It's a question that has fascinated humanity for thousands of years. Today's guest has an answer that might surprise you. Dannion Brinkley has been clinically dead multipl...

10 Kesä 54min

639: How To Become Irreplaceable In The Age Of AI with Jeff Burningham

AI is evolving faster than most of us can comprehend. And for many people, it's creating a very real fear about the future. If machines can outthink us and eventually outwork us, what does that mean f...

3 Kesä 42min

638: How To Be The Parent Your Kids Deserve with Mike & Lindsay McCarthy

One of the biggest challenges parents face today is creating a real connection with their kids in a world where phones and screens dominate so much of their attention. And here's where it really hits ...

27 Touko 47min

637: How to Stop Procrastinating for Good with Jon Acuff

The truth is, almost everyone struggles with procrastination. It keeps us stuck in unhealthy patterns, convinces us to wait for the "perfect" time to take action, and gets in the way of what we truly ...

13 Touko 52min