69. What do Heads of Innovation do?

69. What do Heads of Innovation do?

Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there?

Innovation leaders have a wide range of backgrounds. Some have deep tech expertise, and others are marketing pros. The innovation path a company has chosen determines the background of the person who'll lead it.

Learning notes:

  • There are 6 paths to innovation: private, public, incremental, breakthrough, product and process.
  • Breakthrough innovation is when a company asks itself: we need to do something completely different. What is that thing? How do we do it?
  • Public innovation is tied to marketing and how customers see the brand.
  • Private innovation doesn't leave the company's walls until it is ready to be commercialised and often comes with patent protection (think biotech businesses).
If you want to learn more about the paths to innovation and how to apply them to business and life, get Sophia's e-book: Innovate, but how? The practical pragmatist's guide to growth (in business & in life)

Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.

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  • Monthly coaching with Sophia Matveeva
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Learn more and sign up at https://www.techfornontechies.co/membership

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Jaksot(302)

301. How to catch the next tech investment wave

301. How to catch the next tech investment wave

Whether you're starting a tech venture or investing in one, you need to understand how to spot the next tech investment trend. Why? Because if your venture or your portfolio is riding the wave of a ...

29 Huhti 27min

300. 6 lessons from 6 years of Tech for Non-Techies

300. 6 lessons from 6 years of Tech for Non-Techies

Six years of building a global business teaches you things no business school will. What actually drives revenue. What wastes your time. What you wish someone had told you before you started. In this ...

22 Huhti 23min

299. You don't have to know how to code to start a tech company with Sophia Matveeva

299. You don't have to know how to code to start a tech company with Sophia Matveeva

This episode comes from Sophia's recent appearance on Scott Ritzheimer's Start, Scale and Succeed podcast — and it's one of the clearest walkthroughs of the Tech for Non-Techies methodology she has ev...

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298. Inside the gaming industry: what every business leader should know

298. Inside the gaming industry: what every business leader should know

The gaming industry generates more revenue than music and film combined. It is the birthplace of innovations now used across entertainment, advertising, and AI. It is a fantastic sector for non-techn...

8 Huhti 22min

297. The fundraising mistakes that haunt founders for years

297. The fundraising mistakes that haunt founders for years

Giving away 10% of your company before you have a product might seem like a reasonable price for mentorship and introductions. But do the math at exit, and you get a very different story. In this ep...

1 Huhti 42min

296. What is coding, really? A non-techie's guide

296. What is coding, really? A non-techie's guide

If you've ever nodded along while someone talked about coding — secretly having no idea what they actually meant — this episode is for you. This is one of our most listened to episodes, and it's easy...

25 Maalis 20min

295. You are your biggest investor - think like one

295. You are your biggest investor - think like one

Your time, energy and capital are all scarce resources. Each has an opportunity cost. And yet many founders make decisions about their ventures based on excitement rather than evidence — committing a...

18 Maalis 12min

294. Product development is the new business literacy

294. Product development is the new business literacy

In the 20th century, financial literacy was essential. In the 21st century, it's product development. AI has made building faster and cheaper—which means more bad bets are being made at higher speed...

11 Maalis 18min

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