Tech for Non-Techies3 Marras 2021

71. Why Uber competes with Tinder and with Chocolate

Consumer facing tech businesses like Uber aren't just competing with other firms that provide a similar service. They're competing with everything that vies for your attention.

This is why B2C tech businesses tend to be more innovative, better at design thinking and take inspiration from a wider pool than their enterprise tech counterparts.

Learning notes:

The Attention Economy refers to products which compete for consumers' attention, which widens the competitive landscape exponentially. Uber isn't just competing with Lyft, or your feet. Going out competes with staying in, so sometimes you're choosing between an Uber to a party or Tindering at home.
Smart B2B companies are taking inspiration from consumer innovation. The innovation team at Barclays asked if Domino's Pizza could track customer orders, why couldn't Barclays could keep borrowers up to date with the progress of their loans?
If you're working on a B2B business, learn from consumer companies. Study the UX design on Bumble. Learn about effective algorithms from TikTok, understand what product managers do at Facebook.

Get the FREE GUIDE to how the most successful companies approach innovation (and how that applies to your business and life here:

The Pragmatist's Guide To Innovation (in business & in life)

Join the Tech for Non-Techies membership community. As a community member, you'll get:

Monthly coaching with Sophia Matveeva
Live masterclasses with global experts
Supportive Online Community
Library of masterclasses
Exclusive Resources & Perks

Learn more and sign up at https://www.techfornontechies.co/membership

Say hi to Sophia on Twitter.

Following us on Facebook and Instagram will make you smarter.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(325)

324. Are you the expert Claude recommends? How to stand out in the age of AI

Q4 is here. This is when budgets get signed off and promotions get decided. The opportunities won't necessarily go to the smartest or most hard working people in the room. They will go to the most vi...

7 Loka 13min

323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

Crypto has grown up. It's now no longer just about overnight millionaires and meme coins. It is now how the largest corporations do business. JP Morgan has processed over $5 trillion through its bloc...

30 Syys 30min

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

How much does it cost to build an app? Is my agency ripping me off? How do I know if what they built is any good? Am I being too demanding — or not demanding enough? Every non-technical founder is ter...

23 Syys 36min

321. Why 80% of AI projects fail — and it's not the AI's fault

Contrast two AI projects. One cost $600,000 to build, $500,000 per year to maintain and was shut down as functionally unusable. The other cut energy waste, reduced equipment damage, and returned 35.8%...

16 Syys 16min

320. Calendly: the $3bn non-technical founder success story

Tope Awotona had no co-founder, no coding ability, and three failed startups behind him. None of that stopped him — today, Calendly is worth $3 billion, used by over 20 million people in 230+ countrie...

9 Syys 26min

319. Your judgment is your most valuable asset. Are you losing it to AI?

A financial analyst spots something wrong with a deal. He writes up his dissent. But the AI disagreed. The investment committee spent 90 seconds discussing his objection, and went with the AI score. A...

2 Syys 25min

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't know is what was actually happening behind the scenes. This e...

26 Elo 23min

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learned about investors. Peter Scott has done things that most peo...

19 Elo 31min