Tech for Non-Techies29 Kesä 2022

105. A surprising outcome of Speaking Tech (& a lesson from Apple Watch)

Listen to what happened when Apple forgot a key market and how to avoid the same mistake. When product teams consist of entirely white males, they make products for white males. When non-technical professionals learn to Speak Tech, you get better products, happier customers & better profits.

Learning notes from this episode:

While there are plenty of programs to get minorities into STEM, they will take years to have an effect.
In the next few decades, most developers will continue to be white males. To prevent baking unconscious bias into products, the simplest, cheapest and fastest way is to teach non-technical teams how to work with the techies.
Bringing diverse voices into product development is not a moral issue; it is capitalist self-interest. E.g. if women are not involved in product innovation, companies can lose up to 50% market share.

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