153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?

Most people want a combination of the familiar and the new.

In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friends, and the interest graph refers to content based on your interests.

Tech firms based on content consumption, like Meta, Netflix and Spotify have been grappling with this tension for years, and constantly tweaking their algorithms to adjust for familiarity vs discovery.

This debate is a great example of how non-technical professionals get involved in AI development.

If you want to play a role in the AI revolution, but do not have a technical background, this podcast episode is for you.

You will learn:

  • The origins of the social graph and how it changed consumer behavior
  • How the interest graph disrupted Big Tech
  • The role business leaders, psychologists and marketers play in algorithm development

-----

If you have questions about anything you've heard on the podcast

Join FREE Office Hours with Sophia Matveeva MBA

14 June 2023

Ask Sophia Matveeva your questions on:

  • Product innovation
  • Entrepreneurship
  • Career growth
  • Digital Transformation

Sign up here.

----- Join the Tech for Non-Techies membership and lead in the Digital Age. Tech for Non-Techies clients
  • Reach senior leadership positions in Big Tech firms
  • Lead digital transformation in established businesses
  • Create tech businesses as non-technical founders
  • Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(325)

324. Are you the expert Claude recommends? How to stand out in the age of AI

324. Are you the expert Claude recommends? How to stand out in the age of AI

Q4 is here. This is when budgets get signed off and promotions get decided.  The opportunities won't necessarily go to the smartest or most hard working people in the room. They will go to the most vi...

7 Loka 13min

323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

323. The grown up side of crypto: how JP Morgan, Visa and Mastercard are using blockchain to reshape global finance

Crypto has grown up. It's now no longer just about overnight millionaires and meme coins. It is now how the largest corporations do business.  JP Morgan has processed over $5 trillion through its bloc...

30 Syys 30min

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

322. How much does it cost to build an app? And other questions non-technical founders are afraid to ask

How much does it cost to build an app? Is my agency ripping me off? How do I know if what they built is any good? Am I being too demanding — or not demanding enough? Every non-technical founder is ter...

23 Syys 36min

321. Why 80% of AI projects fail — and it's not the AI's fault

321. Why 80% of AI projects fail — and it's not the AI's fault

Contrast two AI projects. One cost $600,000 to build, $500,000 per year to maintain and was shut down as functionally unusable. The other cut energy waste, reduced equipment damage, and returned 35.8%...

16 Syys 16min

320. Calendly: the $3bn non-technical founder success story

320. Calendly: the $3bn non-technical founder success story

Tope Awotona had no co-founder, no coding ability, and three failed startups behind him. None of that stopped him — today, Calendly is worth $3 billion, used by over 20 million people in 230+ countrie...

9 Syys 26min

319. Your judgment is your most valuable asset. Are you losing it to AI?

319. Your judgment is your most valuable asset. Are you losing it to AI?

A financial analyst spots something wrong with a deal. He writes up his dissent. But the AI disagreed. The investment committee spent 90 seconds discussing his objection, and went with the AI score. A...

2 Syys 25min

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

318. Why US startups beat Europeans, and lessons from Slack and Dropbox

Slack went viral without spending on ads. Dropbox grew 3,900% without a marketing team. Every founder knows these stories. What most don't know is what was actually happening behind the scenes. This e...

26 Elo 23min

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

317. From Excel spreadsheet to AI company: the non-technical CEO's playbook

A non-technical CEO built a mobile network, then transformed a startup into an AI company. Here's exactly how he did it — and what he learned about investors. Peter Scott has done things that most peo...

19 Elo 31min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
vallattomat
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
psykopodiaa-podcast
ostan-asuntoja-podcast
rss-rahamania
rss-startup-ministerio
oppimisen-psykologia
rss-hereilla
rss-paasipodi
rss-karon-grilli
inderespodi
rss-kaupan-tila
rss-inderes
rahapuhetta
asuntoasiaa-paivakirjat
rss-elama-jota-rakastat
rss-kaikki-somesta