Tech for Non-Techies31 Touko 2023

153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?

Most people want a combination of the familiar and the new.

In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friends, and the interest graph refers to content based on your interests.

Tech firms based on content consumption, like Meta, Netflix and Spotify have been grappling with this tension for years, and constantly tweaking their algorithms to adjust for familiarity vs discovery.

This debate is a great example of how non-technical professionals get involved in AI development.

If you want to play a role in the AI revolution, but do not have a technical background, this podcast episode is for you.

You will learn:

The origins of the social graph and how it changed consumer behavior
How the interest graph disrupted Big Tech
The role business leaders, psychologists and marketers play in algorithm development

-----

If you have questions about anything you've heard on the podcast

Join FREE Office Hours with Sophia Matveeva MBA

14 June 2023

Ask Sophia Matveeva your questions on:

Product innovation
Entrepreneurship
Career growth
Digital Transformation

Sign up here.

----- Join the Tech for Non-Techies membership and lead in the Digital Age. Tech for Non-Techies clients

Reach senior leadership positions in Big Tech firms
Lead digital transformation in established businesses
Create tech businesses as non-technical founders
Pivot into careers in venture capital

We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co

Say hi to Sophia on Twitter and follow her on LinkedIn.

Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(317)

316. What makes a great tech product? Product thinking for non-techies

Did you wake up today thinking that you really want to use a cup? No! Because you are not insane. You woke up thirsty, and then used a cup. That distinction sounds obvious. But many founders and inves...

12 Elo 15min

315. What non-technical founders need to know before building with AI

The number of non-technical founders running billion-dollar companies increased four times between 2013 and 2023. Not because the technology got easier — though it did. But because investors finally f...

5 Elo 40min

314. 4 ways non-technical founders get stuck

Many non-technical founders don't lose money in one big mistake — they lose it in four small stuck points that all feel completely reasonable at the time. In this episode, Sophia walks through the fou...

29 Heinä 20min

313. Nvidia's most valuable asset is not on its balance sheet

What is Nvidia actually worth? You could look at their factories, their hardware, their staff. But their most valuable assets — the patents, the processes, the institutional knowledge — don't appear a...

22 Heinä 15min

312. How competitive advantage changed in the age of AI

If building products isn't your competitive advantage anymore, then what is? Listen to this episode to find out. AI means that everyone can now build (and everyone can copy). So to succeed today, you ...

15 Heinä 17min

311. The one metric that tells you if you're really winning

You can hit your financial goal and destroy your business. You can be surrounded by fans, but none of them become customers. This is demoralising, and it happens when you're measuring the wrong thin...

8 Heinä 21min

310. Product thinking and personal brand: why you need both to win

You can be invisible with brilliant ideas. Or you can be everywhere with nothing worth saying. Neither works. In the age of AI, the barrier to building things has collapsed. The tools exist. The acce...

1 Heinä 23min

309. What successful founders and senior executives have in common

Most corporate leaders say they want innovation. What they actually reward is the opposite. And then one day — usually the moment someone gets promoted to the top — the rules change. Suddenly you need...

24 Kesä 18min