SaaStr 027: The Benefits of Bootstrapping Your SaaS Startup with Laura Roeder, Founder & CEO @ Edgar

SaaStr 027: The Benefits of Bootstrapping Your SaaS Startup with Laura Roeder, Founder & CEO @ Edgar

Laura Roeder is the Founder & CEO @ Edgar, the social media automation tool that essentially allows your social media queue to fill itself up. Now Edgar is not the usual startup story we are all familiar with as Edgar has taken some unusual steps, they have not raised VC funding, they do not have a sales team, their founder, Laura, was pregnant on launch and after all this, Edgar is a startup that actually makes money at 2.9m ARR.

In Today's Episode with Laura We Reveal:

  • How did Laura come to found Edgar? What was the a-ha moment for Laura?
  • How did Laura assemble and build the team, with te restraint of being pregnant during launch? How did this hiring mindset benefit the process?
  • Why does Laura deliberately not have a sales team?
  • How does the SaaS math differ for bootstrapped vs venture funded SaaS startups? HOw does the exit strategy change when bootstrapped?
  • Why should SMs approach social media platforms one at a time? How can startups measure their social media performance and engagement?

In a round we call the 60 Second Saastr, we also hear:

  • Fave SaaS resource and reading material?
  • Hardest hire in the Edgar process?
  • Going up the enterprise funnel: Potential or not going to happen?

If you would like to find out more about the show and the guests presented you can follow us on Twitter here:

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SaaStr 879: Stripe's CRO of AI on The New AI GTM Playbook

SaaStr 879: Stripe's CRO of AI on The New AI GTM Playbook

175% Growth, 120 Countries, Agents as Buyers: Stripe's CRO of AI on The New AI GTM Playbook The fastest-growing AI companies are rewriting every rule in the GTM playbook, and Stripe has a front-row se...

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SaaStr 878: We Doubled Revenue with Agents. Here's Exactly How. (The Agents #014)

SaaStr 878: We Doubled Revenue with Agents. Here's Exactly How. (The Agents #014)

In the last 12 months, SaaStr went from a contact form and a generic follow-up email to a fully agentified revenue stack spanning inbound, outbound, and renewals. The result? Revenue doubled, new busi...

18 Syys 57min

SaaStr 877 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina

SaaStr 877 CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina

CRO Confidential: 0 to $600M in Under 4 Years. The ElevenLabs GTM Playbook with Carles Reina (Partner @ Baobab Ventures and Former VP of Revenue at ElevenLabs). Hosted by Sam Blond, CEO and Co-Founder...

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SaaStr 876: Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey

SaaStr 876: Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey

SaaStr 876: Shipping Enterprise AI Agents with the CPOs of Rubrik, Glean, and Harvey Building AI agents is one thing. Shipping them to enterprise customers who will hold you responsible for every mis...

2 Syys 43min

SaaStr 875: Who Owns Your Data Now? Agents vs. System of Record, ServiceTitan vs. Podium, Headless Salesforce, and Agentic Renewals on The Agents #013

SaaStr 875: Who Owns Your Data Now? Agents vs. System of Record, ServiceTitan vs. Podium, Headless Salesforce, and Agentic Renewals on The Agents #013

SaaStr 875: Who Owns Your Data Now? Agents vs. System of Record, ServiceTitan vs. Podium, Headless Salesforce, and Agentic Renewals on The Agents #013 The agents are writing data faster than any human...

28 Elo 53min

SaaStr 874: From 0% to 83% AI-First Customers in 2 Years. How Owner's CEO Rebuilt a $100M Vertical SaaS Company

SaaStr 874: From 0% to 83% AI-First Customers in 2 Years. How Owner's CEO Rebuilt a $100M Vertical SaaS Company

What does it actually take to rebuild a $100M vertical SaaS company around AI - not just add AI features, but make AI the core of how your customers run their business? Adam Guild, CEO of Owner, share...

19 Elo 43min

SaaStr 873: Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business for the Agent Era

SaaStr 873: Agents Are Your New Power Users: How Klaviyo CEO Andrew Bialecki Is Remaking a $1.4B Business for the Agent Era

Before AI, Klaviyo had an insight that changed e-commerce marketing forever: don't show merchants how many emails they sent, show them how much money those emails made. That single shift helped Klaviy...

14 Elo 43min

SaaStr 872: Our AI Agent Rewrote Our App Without Telling Us (The Agents #12)

SaaStr 872: Our AI Agent Rewrote Our App Without Telling Us (The Agents #12)

A year ago, running our agents took 30 minutes a day. This week: eight hours. Here's what changed - and why it's both thrilling and terrifying. In this episode, Amelia and Jason break down the week...

5 Elo 1h 4min

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