Coaching for Leaders20 Huhti 2015

189: How to Stand Out, with Dorie Clark

It’s getting harder and harder for an individual’s message to get out and be heard.

How to stand out as a thought leader:

Have valuable intellectual content
Build a following!

There is a three-step process people are following to gaining an audience:

One to one idea transmission (small mastermind)
One to many idea transmission (writing, speaking, etc.)
Many to many ideal transmission (others become ambassadors for you)

“If you are the only person, who at the end of the day, is still talking about your idea. That’s a failure. You need to get other people talking about it.” -Dorie Clark

Dorie mentioned her past article on Harvard Business Review: How to Reinvent Your Personal Brand

How do you figure out what you want to be known for:

Niche strategy – become a recognized expert in a narrow area and expand into related areas
Combining ideas/fields – bring together elements from two or more fields
Creating original research – information based on concrete knowledge from data or research (Dorie mentioned Nate Silver)
Tackling a big problem – bring something of value the resolves a major issue for lots of people
Creating a framework – build an explanatory system or device for your field (Dorie mentioned Robert Cialdini* and Dave mentioned Dale Carnegie*)

“One of the most important things to do early on is content creation.” -Dorie Clark

There really aren’t guarantees anymore in the work world.

“You’re not just competing with the local talent pool. You have to explain to people why they should pick you.” -Dorie Clark

Discover More

Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(794)

791: The Messy Intersection of AI, Work, and People, with Joanna Stern

Joanna Stern: I Am Not a Robot Joanna Stern is an Emmy Award-winning technology journalist who was previously the personal technology columnist at The Wall Street Journal. For many years, she has been...

13 Heinä 33min

790: How to Help a Team Flourish, with Daniel Coyle

Daniel Coyle: Flourish Daniel Coyle is the New York Times bestselling author of The Culture Code, which was named Best Business Book of the Year by Bloomberg, BookPal, and Business Insider. He has ser...

6 Heinä 39min

789: The Counterintuitive Secret to Creativity and Focus, with David Epstein

David Epstein: Inside the Box David Epstein is the author of the #1 New York Times bestseller Range and The Sports Gene, both of which have been translated into more than 30 languages. He was previous...

29 Kesä 39min

788: How to Work with Poisonous People, with Leanne ten Brinke

Leanne ten Brinke: Poisonous People Leanne ten Brinke is an Associate Professor at the University of British Columbia, where she directs the Truth and Trust Lab. Her research investigates trust, decep...

22 Kesä 39min

787: Better Leadership Through Humor, with Chris Duffy

Chris Duffy: Humor Me Chris Duffy is an award-winning podcaster, comedian, and television writer. He hosts the podcast How to Be a Better Human and you can find his comedic TED talk, “How to find laug...

15 Kesä 38min

786: The Problem with Reorgs and How to Do Better, with Phil Le-Brun

Phil Le-Brun: The Octopus Organization Phil Le-Brun is an executive in residence at Amazon Web Services and a former corporate VP and international CIO at the McDonald’s Corporation. He is a sought-af...

8 Kesä 37min

785: Make Your Task List Work for You, with Liane Davey

Liane Davey: Thoughtload For the past 25 years, Liane Davey has researched and advised teams on how to achieve high performance. She is the author of You First and The Good Fight and is a regular cont...

1 Kesä 39min

784: How to Protect the Organization You Love, with Eric Ries

Eric Ries: Incorruptible Eric Ries is the creator of the Lean Startup method, and the author of the New York Times bestseller The Lean Startup, The Leader’s Guide, and The Startup Way. Over the last t...

25 Touko 38min