How to Brand Yourself to Be Seen As An Expert In Your Niche

How should salespersons brand themselves?

You probably thought this as unnecessary but good salespeople who want to stay on top of their game and further their sales careers put considerable effort into building their brand.

Your brand is how people perceive you. And in sales, it starts with establishing that you are an expert and not someone that can be commoditized.

My guest in this podcast episode is Erik Huberman, the founder and CEO of the highly successful marketing agency Hawke Media. He provides valuable insights into this topic of branding.

Erik shares how trust is vital to the salesperson, the important role selling and communication plays now more than ever in today's marketing landscape, and many more.

Make sure to stay tuned to this episode so you can also find out more about how you can avail of his book The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.

In this episode, we cover:

• [0:00] Introduction
  
  
• [3:13] Erik's background
  
  
• [5:25] The importance of selling and communication
  
  
• [7:11] Biggest mistakes entrepreneurs make when selling
  
  
• [9:52] Branding yourself as a salesperson
  
  
• [11:11] Getting customers to think more results-based
  
  
• [13:03] What prevents companies from scaling their ads
  
  
• [14:05] 3 categories to marketing
  
  
• [17:34] The trust factor
  
  
• [19:35] What to ask yourself before starting a business
  
  
• [22:39] How to continually improve your craft
  
  
• [24:28] How the pandemic changed marketing
  
  
• [27:13] Erik's advice to listeners

✅ If you're looking to take your sales to the 7th level, book a "Clarity Call" below and let's see if you're a good fit for our sales training program! 👇🏼📞

https://7thlevelhq.com/book-demo/

Resources:

✅ Join the Sales Revolution: If you're ready to do sales differently, you're in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup

✅ About Jeremy Miner and Matthew Ryder:

Jeremy Miner, Chairman at 7th Level, is an internationally recognized sales trainer who has taught thousands of people how to go from just getting average results in selling to becoming a high 6 figure and even 7-figure sales earner and be viewed as the "Trusted Authority" in their market.

Over the years, Jeremy has been asked by thousands of salespeople to train them on how to eliminate rejection, how to connect with their prospects, how to cold call, how to overcome their prospects objections/concerns, and finally how to close more sales without being a pushy, sleazy, disrespected salesperson. 7th Level Communications was created to take any salesperson, no matter their experience, from wherever they're in selling to getting them to a High 6 Figure and even 7-figure annual income in sales.

Visit https://7thlevelhq.com for his latest blogs, news, tips, training.

Matthew Ryder, an ex-special force turned salesman, Chief Executive Officer at Sales Sniper Consulting, and Chief Executive Officer at 7th Level, co-host of the "Closers are Losers" podcast, has been selling pretty much full-time for about 12 years. He spent the last few years selling full-time as a commission-only sales rep and has achieved the rare feat of making seven figures in commissions, averaging close to one million every month in contract value!

✅ Connect with Us:

Connect with Jeremy Miner on Facebook: https://www.facebook.com/jeremy.miner.52

Follow Jeremy Miner on Instagram: https://www.instagram.com/jeremyleeminer/

Connect with Jeremy Miner on LinkedIn: https://www.linkedin.com/in/jeremyleeminer/

Connect with Matthew Ryder on LinkedIn: https://www.linkedin.com/in/matt-ryder-3b0a811b0/

Connect with Matthew Ryder on Facebook: https://www.facebook.com/matt.ryderSS

✅ About 7th Level:

Our vision is to transform sales teams by completely disrupting selling and the traditional sales training space with the New Model of Selling. Our mission is to generate significant and sustainable increases in your business' performance, sales, and revenue. Check out the company website here: https://7thlevelhq.com/company/

✅ Where to Listen:

• Libsyn: https://closersarelosers.libsyn.com/
  
  
• iTunes: https://podcasts.apple.com/us/podcast/closers-are-losers-with-jeremy-miner/id1534365100
  
  
• Spotify: https://open.spotify.com/show/2kNDyUR7fz9SqBr9iGwfwV?si=uMhsOBP4S_SBaHqAFp4EGg
  
  
• Stitcher: https://www.stitcher.com/show/closers-are-losers-with-jeremy-miner
  
  
• Google Podcasts: https://podcasts.google.com/u/1/feed/aHR0cHM6Ly9jbG9zZXJzYXJlbG9zZXJzLmxpYnN5bi5jb20vcnNz
  
  
• Listen Notes: https://www.listennotes.com/podcasts/closers-are-losers-with-jeremy-miner-jeremy-9LOxV7Huf_Q/
  
  
• Pod.casts: https://pod.casts.io/podcasts/closers-are-losers-with-jeremy-miner
  
  
• Deezer: https://www.deezer.com/en/show/1833012

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