How To Beat Your Competition Without Discounting Your Products or Services

You don't gain a competitive advantage when you discount your products or services.

If you're looking for a competitive advantage, you need to become a PROBLEM FINDER first.. Problem finders uncover problems prospects never thought they had until they talked to you and offer solutions that provide results.

This is how you gain a competitive advantage as a salesperson in a crowded market. Why? Because through this, prospects begin thinking results-based instead of price-based.

Listen to the end of this short episode as I share a great question to ask when a prospect is constantly thinking about the cost of your product.

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Resources:

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