Five Levels of Pricing Success
Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.
14 Heinä 202133min
Your Four Advantages Over an In-House Department
In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.
30 Kesä 202131min
A Ten Year Retrospective on the Manifesto
David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.
16 Kesä 202127min
What an Acquirer Will - and Will Not - Care About
Most of us haven't sold one firm that we've owned, and those principals who have formerly sold their firm aren't always...ahem...telling the truth.
2 Kesä 202128min
You Contain Multitudes
In a nod to the Walt Whitman line, Blair believes successful sales people - as well as agency principals - often need to present themselves as different personalities in different situations. And David believes sales trainers are actually therapists.
19 Touko 202128min
The Challenges of Growing Too Quickly
As we've seen independent creative marketing and digital firms experience rapid growth over this past year, David offers five factors that principals should consider in order to avoid growing for the wrong reasons and/or mismanaging that growth.
5 Touko 202128min
The Tao of No
Having a problem with either hearing or saying "no" can lead to problems for your business. Blair has 12 statements about the word "no" that can help.
21 Huhti 202134min
What a Normal Person Thinks of Your Creative Firm
When people from other industries learn about what goes on inside your firm, are they awe-struck in a good or bad way? Blair and David come up with a list of things that are unique to the creative firm biz and how they've seen outsiders react to them.
7 Huhti 202129min
