Attribution Errors

Attribution Errors

Where did the new client come from? Who gets credit? Should the new business person be involved in growing existing accounts? How should they, and/or the account people be compensated? Blair addresses all of these sales attribution questions.

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Jaksot(241)

What Happens When You're Away

What Happens When You're Away

David and Blair list good and bad things that can happen when the principal steps away from their creative firm for a period of time, which is based on David's blog post on the matter.

31 Touko 201733min

Why Advertising Agencies Don't Advertise

Why Advertising Agencies Don't Advertise

Blair revisits the first piece of thought leadership he ever wrote, taking a look at why firms may or may not do for themselves what they do for their clients.

17 Touko 201729min

Thriving In the Middle of the Road

Thriving In the Middle of the Road

Blair questions David on an article he wrote about identifying the risks on either side of the road and navigating a path between both extremes.

3 Touko 201730min

A Sales Skeptic Interviews a Sales Expert

A Sales Skeptic Interviews a Sales Expert

Blair does his best to reform David's skepticism of sales, discussing what works well and what fails miserably in the sales process.

19 Huhti 201734min

Five Irrational Fears

Five Irrational Fears

What keeps you up at night? Blair interviews David about the five most common fears that he has seen in the consulting work he has done with over 900 firms.

5 Huhti 201725min

The New Entrepreneur

The New Entrepreneur

David and Blair discuss how the nature of entrepreneurship is changing and what the new entrepreneur is facing today.

15 Maalis 201728min

Truths and Myths About Money

Truths and Myths About Money

Do you have trouble talking about money with clients? David makes seven common statements about money and Blair states whether they are true or false and why.

1 Maalis 201730min

Say What You Think

Say What You Think

David interviews Blair about the art of effectively communicating with clients and coworkers.

15 Helmi 201733min

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