The Brave Technologist18 Huhti 2022

Experiential Marketing and Making Crypto Events More Memorable

Jay Kurahashi-Sofue, VP of Marketing at Ava Labs, discusses how his team disrupted the traditional event experience with their recent Avalanche Summit in Barcelona, along with some of the risks they took that really paid off. He also shares the biggest opportunities for crypto marketers across all stages of the funnel.

In this episode we discuss:

How optimizing for speed and cost impacts blockchain adoption and attracting crypto traders
The challenges crypto marketers face when advertising on social media channels
Upper funnel activations and ways marketers can get more comfortable going horizontal with their channels
how user research can play an important role in meeting users where they are, and creating effective marketing strategies

Guest Bio: Jay Kurahashi-Sofue is the VP of Marketing at Ava Labs, a Web3 organization building Avalanche. Prior to Ava Labs, he was the Head of Marketing at Fluidity and AirSwap and also was a strategist at Ogilvy, where he co-founded its first blockchain marketing group. Jay is also the co-founder of BlockMarketers, a virtual and in-person community for marketing executives in the blockchain industry. Outside of Ava Labs, Jay is a photographer and music producer.

---------------------------------------------

About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(213)

The Enterprise AI Mistake Most Companies Will Regret

Joel McKelvey, VP of Product Marketing at Glean, shares why the enterprises winning with AI right now aren't the ones chasing the latest model—they're the ones who got their context layer right first....

12 Elo 25min

Why Most Enterprise AI Projects Never Make It to Scale

Natalia Konstantinova, Lead Enterprise Architect in AI at Natwest, shares why most enterprise AI projects don't fail because of the technology, they fail because organizations skip the foundations. Sh...

5 Elo 21min

The Global Fight for Free Speech Starts With a Hamster

Preston Byrne, Tech & Free Speech Lawyer at Byrne & Storm, P.C., shares how a small American imageboard became the first test case for whether foreign governments can legally force American companies ...

29 Heinä 41min

How to Know When Personalization Becomes Creepy (AI Summit LDN)

Dr. Mohsen Ghasempour, Chief AI Officer at Kingfisher, unpacks why the most dangerous thing a company can do with customer data is use all of it. He explains how a global, multi-brand retailer can dra...

22 Heinä 22min

What Counter-Terrorism Taught the NFL About Cyber Risk

Kam Karaji, Director of Cyber Security & Risk Management at the NFL, shares what 13 years in counter-terrorism and criminal intelligence taught him about protecting high-stakes environments, and discu...

15 Heinä 18min

How a 200-Year-Old Bank Deploys AI Agents

Andy McMahon, Principal AI Engineer at Barclays, shares how a 200-year-old bank is deploying autonomous agents inside one of the most heavily regulated environments in the world. He argues that observ...

8 Heinä 26min

LIVE FROM THE AI SUMMIT LDN: Inside Sony AI's Bet on Open Research

Fred Gifford, Strategy Lead and Sr. Product Manager at Sony AI, shares how his team is building knowledge graphs from academic literature to predict new biomedical relationships and accelerate drug di...

1 Heinä 22min

Pandora: How Much Freedom Should a Shopping Agent Have? (AI Summit LDN)

Riccardo Arnaldi, Agentic AI Product Manager at Pandora, shares what it actually looks like to build and scale a brand-facing LLM shopping agent live with millions of customers. He explains why too mu...

24 Kesä 22min