The Brave Technologist19 Syys 2022

Authentic Team Cultures Build Authentic Brands That Standout

Laura Mesa, Vice President of Community and Marketing at Product Hunt, shares how allowing your team to be vulnerable in the workplace, allows your brand to show up authentically too. She also discusses the importance of developing a customer first product strategy and putting in extra effort to personalize based on real needs of your users

In this episode we discuss:

How "Makers" like Notion and Figma got their start on Product Hunt – what made them successful on the platform and how it's great resource for discovering the next big idea
Dating and Job Hunting: how Laura combined both efforts to launch her marketing career, including getting the chance to meet Steve Jobs and launch the iPhone
Testing, learning and using sentiment validation when evaluating products and features
Why standing up for your customer is the bravest thing marketers can do

Guest Bio: Laura Mesa, Vice President of Community and Marketing at Product Hunt, is a mother, wife and a tech marketer with more than 15 years experience in consumer tech brands, including roles at Facebook, Apple, Mozilla, Yahoo, Sequoia Capital and currently, Product Hunt.

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About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin

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