Why Marketers Need to Make Blockchain Invisible

Why Marketers Need to Make Blockchain Invisible

Jon Hook, CMO at PlayEmber, discusses their efforts to attract more gamers by removing the blockchain infrastructure as a barrier. He also explains how marketers can apply this across sectors outside of gaming to increase mainstream adoption of their Web3 projects.

In this episode we discuss:

  • Creating custom content for unique social media channels and accommodating their algorithms (advertising on Twitter versus marketing on TikTok)
  • Gaming in the metaverse and how the experience is (and is not) changing for players
  • Mental health in Web3 and gaming: why the problem is only getting bigger and the role leaders and companies should play

Guest Bio:

Jon Hook is the CMO at PlayEmber - a creator monetisation platform to help games studios, brands, web3 artists and NFT collections monetise their products and services.

Previously he was CEO at BoomBit Group, CRO at Homa Games, and the co-founder of Odyssey Mobile

Jon is also an active angel investor in the gaming sector with investments covering mobile games studios, Web3 games and platforms, gaming tech.

----------------------------------------------------------------------------------------

About this Show:

The Brave Marketer Podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world. Brave is also the browser with Web3 users, and the best onramp to Web3 and the metaverse.

Music by: Ari Dvorin

Jaksot(198)

General Assembly: The Skills That Actually Matter Now

General Assembly: The Skills That Actually Matter Now

Jourdan Hathaway, Chief Business Officer at General Assembly, discusses her experience integrating AI agents into her admissions team, including stories of real-world complexities, edge cases, and une...

29 Huhti 40min

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Inside MCP: How AI Agents Are Learning to Talk to Each Other

Andy Maskin, Director of AI Creative Technology at Publicis Sapient, explains why brands are shifting from SEO to "AI visibility," where success is no longer about ranking on search engines but instea...

22 Huhti 33min

AI Anxiety: The Occupational Identity Crisis

AI Anxiety: The Occupational Identity Crisis

Dr. Maha Hosain Aziz, an international relations professor at NYU and Global Foresight Advisor at the World Economic Forum, highlights the often-overlooked societal, economic, and psychological impact...

15 Huhti 23min

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Cybersecurity Is Moving to the Browser and Becoming the Attack Surface

Or Eshed, co-founder and CEO of LayerX Security, shares why the browser has become the most critical (and overlooked) security layer in modern work. He explains key browser risk areas including phishi...

8 Huhti 34min

The Human Layer in an AI-First World

The Human Layer in an AI-First World

Joseph Ng, Chief Strategy Officer of GeneGenius and author of The Hybrid Mind, discusses how institutions must redesign decision architectures as humans and intelligent machines operate together. His ...

1 Huhti 23min

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

How Stablecoins with Built-In Yield Could Revolutionize Everyday Spending

Anna Yuan, founder of Perena and former head of stablecoins at the Solana Foundation, discusses how Perena is designing new on-chain financial products, including USD*, a liquid yield token that earns...

18 Maalis 34min

The CHRO Is the New CTO: Leading in the AI Era

The CHRO Is the New CTO: Leading in the AI Era

Elise Neel, Global Head of Strategy & Strategic Partnerships at Panasonic Go, shares lessons from leading innovation within large legacy companies and the cultural challenges of driving transformation...

11 Maalis 19min

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi: Digital Sovereignty and Protecting Creator Freedom

Bri Teresi, host of 'Free The Money' and a prominent crypto influencer, shares the biggest misunderstandings about cryptocurrency in mainstream media and consumer behavior, along with the biggest chal...

4 Maalis 35min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
hyva-paha-johtaminen
rss-rahamania
rss-oivalluksia-rahasta-elamasta
rss-lahtijat
inderespodi
rahapuhetta
rss-startup-ministerio
rss-bisnesta-bebeja
rss-paasipodi
rss-inderes
oppimisen-psykologia
lakicast
rss-kaikki-somesta
rss-karon-grilli
rss-sisalto-kuntoon
rss-40-ajatusta-aanesta