Interview with Emily Cisek: Digital Legacy - Why SMBs Need a Succession Plan

Interview with Emily Cisek: Digital Legacy - Why SMBs Need a Succession Plan

Host - Rory Holland

Interviewed - Emily Cisek

This Episode

Emily Cisek, Co-Founder and CEO of The Postage, discusses her journey from a small town on the East Coast to starting her own fintech business in Texas. The Postage is a digital legacy and small business succession platform that helps individuals and businesses prepare for the future. Emily explains how the platform works for both individuals and businesses: it allows users to create legally valid wills, record memories, and build deeper relationships with their families and financial institutions. She also discusses the challenges of working with financial institutions and the importance of trust in the financial system.

Key Takeaways

1. The Postage is a digital legacy and small business succession platform that helps individuals and businesses prepare for the future.
2. Users can create legally valid wills, record memories, and build deeper relationships with their families and financial institutions.
3. A big challenge is helping financial institutions understand the value of the platform and drive adoption.
4. Trust is crucial in the financial system.
5. Building trust requires understanding and being there for customers in their micro-moments.
6. The smaller players in the industry can differentiate themselves by leveraging technology to build deeper relationships and maintain trust.

Chapters

00:00 Introduction and Background

05:05 Expanding to Consumer and Small Business Markets

09:49 Financial Model and Relationship with Banks

16:04 Advice for Entrepreneurs in the FinTech Space

About Mighty Finsights

This is 'Mighty Finsights,' the podcast where finance meets formidable insights and spirited storytelling. Each episode offers a deep dive into the challenges and achievements that define the financial landscape, providing valuable lessons in finance, innovation, and resilience. Tune in for an experience that brings finance to life through the voices of its most influential leaders.