The WARC Podcast9 Loka 2025

Less bland, more brilliance: strategy skills for a new era

The world is changing, and strategy skillsets need to evolve with it. As part of Future of Strategy week, Tomas Gonsorcik, Elizabeth Paul and Joe Burns join WARC's Ann Marie Kerwin to discuss how strategists can future proof their skills for a new era of marketing.

The Future of Strategy 2025 report, which includes quantitative and qualitative data analysis, expert commentary and advice from leading strategists, is available to WARC members now.

Chapters:

[00:00] – Future of Strategy 2025: Challenges Facing Strategists
[01:50] – WARC Survey: Declining Influence of Strategy
[03:53] – Is the Problem Strategy or Strategists?
[05:31] – Why Strategy Wins Pitches but Loses Out in Agency Scopes
[07:04] – How Strategists Can Prove Their Value
[09:55] – AI, Strategy Skills and the Future of Agency Talent
[11:18] – Turning Research Data into Strategic Insight
[12:40] – AI-Powered Research: Efficiency Versus Human Judgment
[18:35] – How Strategy Helps Brands Break Through Category Sameness
[22:04] – Creative Risk vs. Uncertainty in Advertising
[24:42] – Can AI Free Strategists to Focus on Deeper Thinking?
[27:02] – Why Clients Bring Big Business Problems to Agencies—or Don’t
[28:23] – Three Growth Opportunities for Agency Strategists
[34:56] – Reframing the Brief to Improve Creative Strategy
[42:40] – Why Marketing Measurement Matters to Strategic Success

For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.

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