5. Jelmer Rotteveel: Founder, Soar Music Group

Jelmer Rotteveel is a serial entrepreneur and the founder of Soar Music Group, a multifaceted music promotion company based in the Netherlands. With a career history that encompasses blogging, interning at records labels like Spinnin’ and Steve Aoki’s Dim Mak Records, and starting his own live events company, Run The Trap, Jelmer launched Soar Music in 2020 to offer artists and labels a full suite of services like editorial and independent playlisting, press, sync-licensing, booking, and more.

Website: https://soarmusicgroup.com/
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Thank you to our show sponsor, The Victory Theatre, for bringing great entertainment to our little city and for believing in this show.

Located in the heart of downtown Evansville, Indiana, The Victory Theatre is a historic 1,950-seat venue hosting world-class entertainment such as upcoming shows with Jason Isbell and the 400 Unit, Louis C.K, Danae Hays, and Brad Williams, to name a few. Managed by Venuworks, the 124-year-old theatre is also home to the Evansville Philharmonic Orchestra and Signature School, Indiana’s first charter school and a top-raked charter school in the nation.

Visit the Victory Theatre website to browse tickets: https://www.victorytheatre.com/home

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Everybody Else is a podcast that pulls back the curtain on the people behind the music industry—the ones you don’t see in the spotlight. From producers and publicists to label execs, venue managers, and beyond, this show dives into the real stories, strategies, and lessons from those building and running the business of music.Whether you're an aspiring artist, a curious fan, or someone working behind the scenes yourself, Everybody Else offers a candid look into what it takes to build a meaningful, lasting career in the always-evolving world of music through engaging dialogue between host, Wes Luttrell, and a plethora of interesting guests.

Follow Wes: Main link
Music by Jim Noir
Artwork by Ethan Douglass
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