Bad Bunny and brands: Hispanic engagement lessons, with Adrianne Pasquarelli

If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...

21 Helmi 201943min

Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing servic...

14 Helmi 201938min

In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions ab...

7 Helmi 201931min

With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agenc...

31 Tammi 201928min

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch b...

29 Tammi 201930min

A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...

24 Tammi 201940min

Bloomberg Media has been experimenting across the board lately — from its consultancy play to an aggressive over-the-top streaming strategy to TicToc, a video partnership with Twitter. Joining us on t...

17 Tammi 201941min

Twenty-one percent of the population now owns at least one smart speaker. A full 14 million people in the U.S. got their first smart speaker device in 2018 — meaning voice as a topic of fascination is...

10 Tammi 201929min