Christopher P. Willis on Using AI to Create a Better User Experience with Better Content

In this episode, Frank and Andy speak to Christopher P. Willis about Using AI to Create a Better User Experience with Better Content.

Certainly, if you have ever you read instructions or product documentation that left you annoyed and confused, then you can appreciate the work he does with Acrolinx.

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Transcript

00:00:00 BAILey

Hello and welcome to data driven.

00:00:02 BAILey

In this episode Frank and Andy speak with Christopher Willis about how artificial intelligence can help bake brands create congruent content across cultures, languages and writers.

00:00:13 BAILey

One quick word of correction.

00:00:15 BAILey

Frank made the assumption that CPO was chief product Officer.

00:00:19 BAILey

Chris is actually Chief pipeline officer.

00:00:21 BAILey

In addition to being chief marketing Officer, Acrolinx currently does not have a chief product officer.

00:00:28 BAILey

Frank should know by now what happens when you assume anything.

00:00:32 BAILey

I'll have a chat with him later.

00:00:34 BAILey

For now, enjoy the show.

00:00:44 Frank

Hello and welcome to data driven, the podcast where we explore the emerging fields of data science, machine learning and artificial intelligence.

00:00:52 Frank

If you'd like to think of data as the new oil, then you can think of us like Car Talk because we focus on where the rubber meets the virtual road and with me on this epic road trip down the information.

00:01:04 Frank

Superhighway as always is Andy Leonard.

00:01:07 Frank

How's it going Andy?

00:01:08 Andy

Good Frank, how are you doing?

00:01:10 Frank

I'm doing great, I'm doing great.

00:01:11 Frank

It's a beautiful Tuesday morning here in the DC area.

00:01:14 Frank

We're recording this on September 28th and I can't believe it's already October.

00:01:22 Andy

Almost gosh, yeah, yeah.

00:01:23 Frank

Almost October.

00:01:25 Andy

It's it's been beautiful fall weather.

00:01:28 Andy

Past few days here in sunny Farmville, VA.

00:01:33 Andy

And I'm really enjoying that.

00:01:35 Andy

Got a lot of outdoors work done in the past few days and that's always a good thing.

00:01:40 Frank

Yeah, we just built the trampoline for the kids and that was a was a lot of fun.

00:01:46 Frank

'cause the.

00:01:46 Frank

Instructions were horrible.

00:01:50 Andy

Did you get one with that big net around it?

00:01:53 Andy

Keep from bouncing off and 'cause otherwise it should come with a coupon for a free cast.

00:01:58 Frank

Freecast and free healthcare that'd be funny.

00:02:00 Andy

Yes, yes, that's right, yeah.

00:02:03 Frank

Yeah, so without further ado I'd like to introduce we have this.

00:02:07 Frank

Awesome guest today.

00:02:08 Frank

We've been really lucking out on terms of folks coming to us...