205 Effective Sales Enablement by Pam Didner

205 Effective Sales Enablement by Pam Didner

Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales And Marketing by Pam Didner

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/effective-sales-enablement-pam-didner

Sales enablement is a way of increasing sales results, revenue, profitability, and productivity by creating integrated content, training and coaching for the sales function. Powered by technology, it provides the tools, systems, processes, training, coaching, and development to enable sales to be more effective and efficient. Effective Sales Enablement provides an introduction to the development and evolution of sales enablement and shows how the field has been transformed by marketing technologies.


Using case studies and examples from some of the world's largest companies including Google, Cisco, and Salesforce, Effective Sales Enablement will allow you to understand how these market-beating firms have harnessed and exploited technologies and bridged the gap between marketing and sales. The author provides a blueprint for any organization wanting to create a sales enablement function, which will, in turn, accelerate revenue growth.

Jaksot(579)

042 Spin Sucks by Gini Dietrich

042 Spin Sucks by Gini Dietrich

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041 The Invisible Sale by Tom Martin

041 The Invisible Sale by Tom Martin

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040 The Content Revolution by Mark Masters

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039 Shareology by Bryan Kramer

039 Shareology by Bryan Kramer

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038 Speaking Up without Freaking Out by Matt Abrahams

038 Speaking Up without Freaking Out by Matt Abrahams

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037 Optimize by Lee Odden

037 Optimize by Lee Odden

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036 The Passion Conversation by Geno Church

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035 Content Inc. by Joe Pulizzi

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