228 Marketing to Mindstates by Will Leach

228 Marketing to Mindstates by Will Leach

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/marketing-to-mindstates-will-leach

Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design.

In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers' nonconscious to drive new behaviors and top line growth.

Jaksot(579)

026 Marketing Above the Noise by Linda Popky

026 Marketing Above the Noise by Linda Popky

"Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters" by Linda Popky https://www.salesartillery.com/marketing-book-podcast/marketing-above-the-noise-linda-popky

10 Heinä 201531min

025 Seducing Strangers by Josh Weltman

025 Seducing Strangers by Josh Weltman

"Seducing Strangers: How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)" by Josh Weltman https://www.salesartillery.com/marketing-book-podcast/seducing-strangers-josh-weltman

3 Heinä 201531min

024 The Zen of Social Media Marketing by Shama Hyder

024 The Zen of Social Media Marketing by Shama Hyder

"The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder https://www.salesartillery.com/marketing-book-podcast/the-zen-of-social-media-marketing-shama-hyder

26 Kesä 201526min

023 The Marketer's Guide to SlideShare by Todd Wheatland

023 The Marketer's Guide to SlideShare by Todd Wheatland

"The Marketer's Guide to SlideShare: How to Build Your Brand, Generate Leads & Create Opportunities" by Todd Wheatland https://www.salesartillery.com/marketing-book-podcast/the-marketers-guide-to-slideshare-todd-wheatland

19 Kesä 201530min

022 How to Be a Power Connector by Judy Robinett

022 How to Be a Power Connector by Judy Robinett

"How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits" by Judy Robinett https://www.salesartillery.com/marketing-book-podcast/how-to-be-a-power-connector-judy-robinett

12 Kesä 201523min

021 The Automatic Customer by John Warrillow

021 The Automatic Customer by John Warrillow

The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow https://www.salesartillery.com/marketing-book-podcast/the-automatic-customer-john-warrillow

5 Kesä 201525min

020 The Marketing Performance Blueprint by Paul Roetzer

020 The Marketing Performance Blueprint by Paul Roetzer

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Paul Roetzer https://www.salesartillery.com/marketing-book-podcast/the-marketing-performance-blueprint-paul-roetzer

29 Touko 201528min

019 Audience by Jeffrey K. Rohrs

019 Audience by Jeffrey K. Rohrs

Audience: Marketing in the Age of Subscribers, Fans and Followers by Jeffrey K. Rohrs https://www.salesartillery.com/marketing-book-podcast/audience-jeffrey-rohrs

22 Touko 201538min

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