233 The Art and Skill of Sales Psychology by Brad McDonald
The Marketing Book Podcast28 Kesä 2019

233 The Art and Skill of Sales Psychology by Brad McDonald

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/art-skill-sales-psychology-brad-mcdonald

The ART AND SKILL OF SALES PSYCHOLOGY lays out, in accessible terms that any sales professional can understand, how to identify and learn from the psychological motivators that cause buyers and sellers to do what they do. The book offers clarity and control over the sales process to salespeople, and powerful insights on coaching to managers.
This book is a primer for exploring why people do what they do in sales situations.

If you are in sales and you have ever struggled to understand the mindset of your prospect; if you have ever wondered why honest, moral, ethical people choose to lie to a salesperson; if you have ever wished for more control over sales interactions that seem to ride a fine line between trust and confusion; if you have ever struggled to understand and deal effectively with your own mindset and your own frustrations when selling—this book is for you. It provides critical insights on human behavior that will help you to understand and control your sales calls.


If you are a sales manager or a coach, this book will challenge you. It will ask you to consider the possibility that the best way to help a struggling salesperson may be to help them to create a better understanding of the fears, anxieties, and confusion that often arise about the sales process—both the seller's and the buyer's. Understanding this is more essential than drilling your team in the right tactics. Of course, the tactics are important. They're the answer to the question, "What do I do?" But understanding the "why" behind the tactics might just be the best place to start.

Jaksot(579)

010 Buyer Personas by Adele Revella

010 Buyer Personas by Adele Revella

Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Adele Revella https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-buyer-personas-adele-revella

20 Maalis 201524min

009 Ctrl Alt Delete by Mitch Joel

009 Ctrl Alt Delete by Mitch Joel

Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It. By Mitch Joel https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-cntl-alt-delete-mitch-joel

13 Maalis 201527min

008 Evergreen by Noah Fleming

008 Evergreen by Noah Fleming

Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving by Noah Fleming https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-evergreen-noah-fleming

6 Maalis 201532min

007 Reinventing You by Dorie Clark

007 Reinventing You by Dorie Clark

Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-reinventing-you-dorie-clark

27 Helmi 201524min

006 The Art of Social Media by Guy Kawasaki

006 The Art of Social Media by Guy Kawasaki

The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-art-of-social-media-guy-kawasaki

20 Helmi 201531min

005 Everybody Writes by Ann Handley

005 Everybody Writes by Ann Handley

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley https://www.salesartillery.com/marketing-book-podcast/the-marketing-book-podcast-everybody-writes-ann-handley

13 Helmi 201525min

004 Social Media Explained by Mark Schaefer

004 Social Media Explained by Mark Schaefer

Social Media Explained: Untangling the World's Most Misunderstood Business Trend by Mark Schaefer https://www.salesartillery.com/marketing-book-podcast/marketing-book-podcast-social-media-explained-mark-schaefer

6 Helmi 201527min

003 Epic Content Marketing by Joe Pulizzi

003 Epic Content Marketing by Joe Pulizzi

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by Joe Pulizzi https://www.salesartillery.com/marketing-book-podcast/003-epic-content-marketing-joe-pulizzi

30 Tammi 201536min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
psykopodiaa-podcast
rss-rahapodi
rss-rahamania
herrasmieshakkerit
rss-lahtijat
ostan-asuntoja-podcast
lakicast
rahapuhetta
hyva-paha-johtaminen
rss-rikasta-elamaa
taloudellinen-mielenrauha
rss-neuvottelija-sami-miettinen
syo-nuku-saasta
pomojen-suusta
rss-kaupan-tila
rss-palvelumuotoilun-kasvutarinoita
rss-paasipodi
rss-ainin-sekatoimisto