Netanyahu's War Gamble: Hostages, Protests, and Global Backlash

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In the past few days Benjamin Netanyahu has remained at the epicenter of global headlines and social media storms as Israel’s war in Gaza grinds into what he calls its decisive phase. In a recent video address Netanyahu assured Israeli troops and the public that with God’s help Israel would prevail while stating that the war would not end until Hamas surrenders and all hostages are returned home according to CBN News and a Euronews report. But even as he talks up victory on social platforms and official channels this resolve is colliding with mounting pressure. Families of Israeli hostages and mass protest movements have been filling Tel Aviv and Jerusalem to mark 700 days since the October 7 Hamas attacks. Many demonstrators blame Netanyahu directly for failing to secure a hostage release and intensifying the offensive in Gaza. Social media posts from the Hostages and Missing Families Forum urge both Israel and Hamas to negotiate and spotlight Netanyahu’s insistence on continuing the assault on Gaza City. Soldiers for the Hostages a new activist group of reservists, accuses him of prolonging the war for political reasons.

Internationally Netanyahu faces fresh isolation. ABC News and All Israel News reported that several countries including France Canada and possibly the UK are planning to recognize a Palestinian state if there is no ceasefire and Netanyahu’s government is holding urgent security cabinet meetings to calibrate the Israeli response. The UAE reportedly warned that any moves to annex parts of the West Bank could collapse the Abraham Accords, Israel’s landmark normalization deals. Meanwhile, The Independent relayed reporting from Haaretz suggesting Netanyahu is dragging out the conflict for political survival as pressure for a ceasefire grows—and that his far-right ministers are openly calling for the full conquest and destruction of Gaza, a position condemned by European diplomats and activists.

Netanyahu has also stoked controversy with Egypt, accusing Cairo of imprisoning Gazans who want to leave, according to All Israel News. Egypt in turn has blasted Netanyahu for allegedly seeking to expel Palestinians and accused Israel of genocide. Against this diplomatic backdrop, Google’s $45 million six-month contract with Netanyahu’s office to spread pro-Israel messaging—including a concerted campaign denying famine in Gaza—has triggered heated discussion on X and social platforms, with DropSite News revealing many of the campaign details.

Netanyahu’s rejection of a visit from French President Macron, confirmed by Washington Jewish Week, compounded his chilly relations with European leaders. On the business and media front, his government’s unprecedented digital PR blitz—combined with the war’s escalation and internal dissension—continues to dominate conversations, headlines, and bitter arguments across newsrooms, boardrooms, and the relentless stream of posts and memes on X, Instagram, and beyond.

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