Customer Research Strategy that Delivers Optimal Customer Experiences
CX Today9 Loka 2024

Customer Research Strategy that Delivers Optimal Customer Experiences

CX Today's Susie Harrison hosts Rema Nasif, Managing Director of Strategy at OneMagnify. In this session, we discuss: What's top of mind for marketing and CX leaders regarding their customer research programs?Why persona development and customer journey mapping are such critical components of successHow marketing and CX leaders should think about refreshing their customer personas

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