ISF Podcast14 Loka 2025

S36 Ep8: Catherine Bosley - Reputation in the Digital Age: Protecting Your Online Identity

Today, Steve is in conversation with Catherine Bosley, an award-winning veteran journalist, with more than thirty years of public speaking experience. Steve and Catherine discuss the importance of protecting one’s online image, what to do when *it* hits the fan, and why a social media policy is something all organizations should have. Catherine also offers a reminder: pause before you post…

Key Takeaways:

Think before you post! It will save you a whole lot of headache.
What you put online never goes away.
Today, offline events can impact your online persona, so be aware of how you appear in public.

Tune in to hear more about:

How to shine online (4:07)
How to deal with negative publicity online (11:19)
Being online in the age of AI and deepfakes (19:03)

Standout Quotes:

“These days, that online image or online presence is so important. It almost is more important than a resume or a portfolio.” - Catherine Bosley
“My first step with a response is to ignore the negative because the more you respond to the negative, especially in a defensive negative way, the more you're going to fuel that fire and the more it's going to catch on and become part of your forever and for all to see.” - Catherine Bosley
“Understand that people are watching and people especially are looking for those social media gold moments, and if they capture you having one of those ‘what was I thinking?’ moments, because we all have them. We're all human. We all make mistakes. Then you just don't know what that's going to do to your world on the personal side or on the professional side." - Catherine Bosley

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