App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(965)

713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

713: Carter Thomas, Founder, Blue Cloud Solutions (Throwback)

Coming up is the throwback episode with the King of reskinning and App flipping Carter Thomas. I wanted replay this episode because I know lot of you in the audience really credit carded for getting into the app space. So I thought it would be time to go down for memoryline of goldenage of reskinning apps Carter Thomas is the founder of Blue Cloud Solutions.

3 Tammi 201938min

712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

712: Paul Haddad, Co-Founder, Tweetbot (Throwback)

Coming up is throwback episode with the creator one of the most popular and loved Twitter apps of all time. They are still crushing it in the Appstores and i still use today. His name is Paul Haddad and he is is the programmer behind Tapbots creator.

1 Tammi 201940min

711: Crossy Road Creator, Matthew Hall (Throwback)

711: Crossy Road Creator, Matthew Hall (Throwback)

Coming up we got another throwback episode with the Crossy Road creator Matthew Hall. In this episode, we talk about how he created the game and listen to the part of the show where he talks about why you should study the horrible games along with the most successful ones. Enjoy this throwback episode and Merry Christmas to you all! Matthew Hall is the Founder/Director at KlickTock & Hipster Whale – the creator of Crossy Road.

25 Joulu 201840min

710: Advanced ASO Strategies for Google Play

710: Advanced ASO Strategies for Google Play

Coming up is a coaching call where you will discover advanced app store optimization (ASO) strategies for Google Play. You will hear how to respond to negative reviews, how to optimize your Google Play listing and a failed backlinking strategy that the developer tried. Varol Okan is the founder at Parallel Axiom.

20 Joulu 201819min

Strategies for International Expansion for Mobile Apps

Strategies for International Expansion for Mobile Apps

Are you just focused on the western markets? Well in this video you're going to discover all about international expansion including a few simple things you can do to get started. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/z-10MxueYT4

19 Joulu 20184min

709: Chris Barton, Co-Founder of Shazam (Throwback)

709: Chris Barton, Co-Founder of Shazam (Throwback)

We are going back in time to August 2013 when I got my first "big-time" guest on. He is none other than the Co-Founder of Shazam, Chris Barton. The podcast has allowed me to make so many great connections and Chris is definitely one of them. He has allowed me to interview him at a meetup along with speaking at my very first event that I hosted and someone I consider a friend. Here it with the old theme music. Enjoy! Chris Barton is the Co-Founder of Shazam.

17 Joulu 201832min

708: Marketing to the Smallest Viable Market with Joey Prather

708: Marketing to the Smallest Viable Market with Joey Prather

Coming up is a coaching call with a 19-year-old founder of an idea sharing app. You will discover how to find the smallest viable market, what kind of keywords you should target and out of the box advertising channels. Joey Prather is the Co-Founder at ThinQbator.

13 Joulu 201814min

How to Setup Apple Search Ads

How to Setup Apple Search Ads

Coming up, you're gonna discover how to set up Apple Search ads campaigns for optimal success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Qxd1u6S-DQ0

12 Joulu 20185min

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