App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(965)

How to Hire a Virtual Assistant (VA)

How to Hire a Virtual Assistant (VA)

Are you looking to hire a virtual assistant that's going to help you scale your business and even help you hire more VAs? Well you're going to discover our process for hiring the right virtual assistant for your business. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/_92NHUPxKmo

7 Marras 20186min

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

697: Growth in a Market Overshadowed by Competitors with Scott Dodson

Today's guest is the Chief Growth Officer at Lingvist a language learning app. You will discover how he's been able to grow the user base by 30X in a very crowded space, how he drove that growth by focusing on retention and the impact that localization has made on the app. Scott Dodson is the CGO (Chief Growth Officer) at Lingvist.

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696: How to Use Data to Drive More Conversions with Lior Barak

696: How to Use Data to Drive More Conversions with Lior Barak

Are you looking to use data to help you make better marketing decisions? Well, today's guest shares how to set up user flags to drive more conversions, why too many KPIs will drive you bonkers and how many users you need to make sense of the data. Lior Barak is the Marketing Automation Expert at Tale About Data.

1 Marras 201830min

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

695: Peak Brain Training Head of User Acquisition, Thiago Monteiro

We have the Head of User Acquisition at one of the top apps, Peak. You will discover how he's using retargeting campaigns to decrease CPI and increase subscribers, how he calculates lifetime value and how he automates his acquisition campaigns to save time and decrease costs. Thiago Monteiro is the Head of User Acquisition at Peak

29 Loka 201834min

694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

694: Backlinks for Google Play App Store Optimization with Sarmad Sultan

Coming up is a coaching call where we do a deep dive on app store optimization. You will discover how Sarmad got 100 reviews for his app in a matter of days, how to squeeze out more keywords and how he used backlinks to increase his keyword rankings. Sarmad Sultan is the ASO Team Lead at Content Arcade

25 Loka 201822min

3 Things You Need When Pitching Apple for a Feature

3 Things You Need When Pitching Apple for a Feature

Coming up iam going to share with you 3 simple things you need to land with an Apple Feature Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/QtopSUuCu_o

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693: Why Rewarded Engagement Drives Better Users with Daniel Todd

693: Why Rewarded Engagement Drives Better Users with Daniel Todd

Looking to drive low cost downloads that targets female sports fans? Well today's guest shares why rewarded engagement drives better users than incentivized traffic. Also, you will discover how he's using Facebook ads to drive downloads for his own apps and why automating this process has allowed him to scale with just 7 team members. Daniel Todd is currently the CEO/Founder of Influence Mobile. He is also a Disney TechStars mentor and adviser to several start-ups. In 1999, he co-founded the online media company Zango. While there, Zango ranked several times in the Inc 500 fastest growing companies ranking as high as #7. Businesses he created have generated over one billion dollars in revenue.

22 Loka 201835min

692: What to Do When Apple Search Ads Won’t Work with Ben Price

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