App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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639: Automatically Find New Facebook Audiences with Colette Nataf

639: Automatically Find New Facebook Audiences with Colette Nataf

Today's guest went from managing user acquisition at MileIQ to building an AI powered growth engine that automatically creates new Facebook interest groups and Google keywords. You will discover the building blocks you need before you should advertise, what colors work the best in Facebook ads and how they drove 26% of new purchases for Petoton. Colette Nataf is the CEO at Lightning AI.

10 Huhti 201835min

638: Acquisition Channels for a Photo App with Gavin Phillips

638: Acquisition Channels for a Photo App with Gavin Phillips

Coming up is a coaching call with someone who has a photo editing app. We discuss the differences between Google Play and Apple when it comes to ASO and monetization, the best under priced channels for growth and the right pricing model for his app.

5 Huhti 201823min

637: Growth for a Paid Game with Roni Brunn

637: Growth for a Paid Game with Roni Brunn

Today's guest has had success in multiple industries including fashion and web development. She shares how she's grown downloads for her paid game by backtracking the end goal of her users, how she's used that technique in her ad creatives and finally how she approaches career transitions. Roni Brunn is the developer of Triplicata Maui.

3 Huhti 201830min

Do Keyword Misspellings Help Grow Downloads for ASO?

Do Keyword Misspellings Help Grow Downloads for ASO?

Want to know if targeting a keyword misspelling will actually help grow downloads for your app? Well I've got some real data to give you that answer. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Zm-Ykfdhejk

2 Huhti 201812min

636: Google Play ASO for a Game with Bjorn Rave

636: Google Play ASO for a Game with Bjorn Rave

Coming up is a coaching call with someone who needs my help with his Android game. You will discover how to do ASO for a game on Google Play, how to find beautiful icons, and how to use emojis for increased conversion rates. Björn Rave is the creator of Splitterz.

29 Maalis 201819min

A Clever Way to Incorporate Ads

A Clever Way to Incorporate Ads

Are you looking to make more ad money from your apps? Well in this video, I'll show you a simple, clever and more importantly clean way to incorporate ads into whatever app you may have. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/Mo1qneMp7e4

28 Maalis 201811min

635: Viber Head of UA, Moshi Blum

635: Viber Head of UA, Moshi Blum

What more do I have to say than I have the Head of User Acquisition at Viber, Moshi Blum. Viber has more than 1B registered users and you will discover how to not cannibalize your organic traffic, the importance of fraud in paid acquisition campaigns and how to launch and dominate a brand new country. Moshi Blum is the Head of User Acquisition at Viber.

27 Maalis 201836min

How to Launch a Really Big App Idea

How to Launch a Really Big App Idea

Coming up,How do you launch an app with a huge idea behind it like a social networking app, a new spin on an existing technology or a new directory? My recommendation is to always start small and hustle your butt off. Sometimes, we forget the early struggles of big brands such as Uber, Air BnB and just see their massive success. Watch Video on YouTube and Subscribe to our Channel: https://youtu.be/wZrOu9LXPCU

26 Maalis 20185min

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