App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(965)

App Masters Greatest Hits: Episode 10 with Chris Barton, Co-founder of Shazam

App Masters Greatest Hits: Episode 10 with Chris Barton, Co-founder of Shazam

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, Chris Barton, co-founder of Shazam shared about the early days on his entreprenueur journey and about idea generation for Shazam.You will discover: ✔️ Jouney on becoming entreprenueur ✔️ Best tools for App Growth ✔️ The early era of technology & the futureBook a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

13 Maalis 40min

Bootstrapping a Puzzle App to 10M+ Installs

Bootstrapping a Puzzle App to 10M+ Installs

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive growth.In this episode, Nico will share his unconventional approach to creating standout products, offering indie developers actionable insights on designing, refining, and scaling apps. Whether you're looking to enhance user engagement or streamline your product strategy, this is a conversation you won’t want to miss!You will discover:-The challenges and triumphs of building a successful indie app-How to craft a great product experience that drives growth-Strategies to shorten the time to reach “AHA Moment” for usersLearn More:https://apps.apple.com/us/app/21moves-cube-puzzle-solver/id1533263247Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

8 Maalis 1h 11min

Bootstrapping a Puzzle App to 10M+ Installs

Bootstrapping a Puzzle App to 10M+ Installs

This week, we’ll explore the art of crafting exceptional product experiences with Nico Giraldo, the founder of 21Moves—a bootstrapped app that has surpassed 10 million downloads and generates $25K in monthly recurring revenue (MRR).Nico’s journey is inspiring—from medical school interviews to becoming Head of Engineering at a Series B company in just three years and bootstrapping a puzzle app to over 10 million installs. He specializes in crafting intuitive, high-impact user experiences that drive growth.In this episode, Nico will share his unconventional approach to creating standout products, offering indie developers actionable insights on designing, refining, and scaling apps. Whether you're looking to enhance user engagement or streamline your product strategy, this is a conversation you won’t want to miss!You will discover:-The challenges and triumphs of building a successful indie app-How to craft a great product experience that drives growth-Strategies to shorten the time to reach “AHA Moment” for usersLearn More:https://apps.apple.com/us/app/21moves-cube-puzzle-solver/id1533263247Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

8 Maalis 1h 9min

App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2)

App Masters Greatest Hits: Episode 9 with Cesar Kuriyama (Part 2)

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world, from turning an idea into reality to securing funding and launching his business.Here’s what you’ll discover:✔️ The journey of getting funding & backers✔️ Process of kickstarters✔️ Different app ideas and strategy used to make them successTune in for some inspiring insights! 🚀Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

6 Maalis 25min

Viral First Approach to App Ideas

Viral First Approach to App Ideas

Turn Viral Videos into Million-Dollar App Ideas! 🚀Struggling to come up with a winning app idea? What if your next big app idea is already out there—hidden in a viral video? Learn how to spot trends, validate demand, and turn engagement into explosive app growth. 🔥👉🏻 Here’s what you’ll learn:✅ How to turn a viral video into a successful app✅ How viral content drives organic downloads & lowers CAC✅ The pre-order strategy that validates demand before launch✅ Why the right mix of ads & organic growth creates unstoppable momentumWatch the full session to see how this AI app turned viral content into a $1M+ app business! 🚀https://www.youtube.com/live/Wpfq7fvvvno?si=Cy8ldPqsIBI91nPJ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

4 Maalis 7min

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to unlocking global app growth.📌 Proven localization strategies you can implement today.📌 A powerful framework to optimize app pricing for maximum revenue.Whether you're looking to scale globally, improve conversions, or maximize your app's potential, these strategies will give you a competitive edge👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or insights on app localization!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

1 Maalis 1h

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

App Localization: The Most Overlooked Strategy That Instantly Increases Revenues

In this podcast, you'll discover why app localization is the most overlooked strategy for instantly increasing revenue. We’ll break down key strategies for localizing keywords, screenshots, pricing, and overall app content—showing you how they can dramatically boost downloads, engagement, and monetization.You will discover (Talking points):📌 Why localization is the key to unlocking global app growth.📌 Proven localization strategies you can implement today.📌 A powerful framework to optimize app pricing for maximum revenue.Whether you're looking to scale globally, improve conversions, or maximize your app's potential, these strategies will give you a competitive edge👉 Don’t forget to like, subscribe, and drop a comment below if you have any questions or insights on app localization!Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSLooking for the best alternative to Firebase Dynamic Links?The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.Go to appmasters.com/airbridge.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

1 Maalis 1h 3min

App Masters Greatest Hits: Episode 8 with Cesar Kuriyama (Part 1)

App Masters Greatest Hits: Episode 8 with Cesar Kuriyama (Part 1)

Get ready to explore the stories behind some of the most iconic and innovative apps that have shaped the mobile landscape!We’re here with App Masters Greatest Hits—a 10-episode series where we’ll journey back in time to uncover the successes, challenges, and game-changing moments that made these apps truly distinguished.In this episode, we’re joined by Cesar Kuriyama—actor, producer, TED speaker, and CEO of 1 Second Everyday, the popular video diary app. Cesar shares his journey into the app world, from turning an idea into reality to securing funding and launching his business.Here’s what you’ll discover:✔️ The process of building a successful app✔️ How to raise funds and attract investors✔️ Validating ideas before taking the leapTune in for some inspiring insights! 🚀Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/Get training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

27 Helmi 20min

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