App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

App Growth Benchmarks 2025: Trends & Data Every UA Manager Must Know

The new Appsflyer 2025 App Marketing Benchmarks report is out — and it’s packed with insights every UA manager needs.

In this video, Steve P. Young breaks down the key data so you can see exactly how your app compares across CPI, retention, ad-spend trends, and more.

You’ll learn 👇

✅ CPI, retention, and ad spend benchmarks across iOS & Android

✅ The biggest shifts in app marketing performance for 2025

✅ Which countries and categories are seeing the best ROI

✅ How to use benchmark data to optimize your UA campaigns

📊 Explore the full report: https://www.appmasters.com/benchmarks

You can also watch this video here: https://www.youtube.com/watch?v=nNE4J1x6gB8

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

The new Appsflyer Benchmarks site

Attention mobile marketers! Want to invest smarter? The new AppsFlyer Benchmarks site is here! Check out performance over time across countries, media types, and app categories to find growth opportunities, optimize spend, and see how you stack up.

With two years of data, quarterly updates, and an upcoming AI co-pilot, it’s the must-have tool for smarter UA. Check it out today and take the guesswork out of your next move.

Check out now:

https://tinyurl.com/537v4e9e

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(966)

Apple Search Ads: How to Discover New Keywords

Apple Search Ads: How to Discover New Keywords

Want to know how to scale your Apple Search Ads? You will learn how to set up a campaign that allows Apple to discover new keywords and how to scale your Apple Search Ads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=oZla1f1tE0k

31 Touko 20198min

Apple Feature: What to Do After You Get Featured by Apple

Apple Feature: What to Do After You Get Featured by Apple

Did you get an Apple Feature? What to know what to do to maintain your success. Well in this video I cover ways you can leverage the increases in keyword rankings along with the social proof that comes with an Apple Feature. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=D2fHofFcVfo

29 Touko 20197min

733: How to Find the Right App Ideas with Gary Levitt

733: How to Find the Right App Ideas with Gary Levitt

Want to know if your app idea is going to be successful? Well you're about to discover how today's guest researches his ideas along with a super cool Chrome Extension. Also, he share how he got his initial growth, how changing to a subscription model has helped his business and lastly how he found his app developer and now co-founder. Gary Levitt is the Co-Founder at Future Moments.

28 Touko 201934min

Guaranteed App Downloads Growth with App Store Optimization (ASO)

Guaranteed App Downloads Growth with App Store Optimization (ASO)

You will discover how to guarantee an increase in app downloads using app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=qZw2a47Okkw

22 Touko 20199min

732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

732: How to Optimize Your ASO Workflow with Thomas Kriebernegg

Coming up, we have the CEO of App Radar. You will discover why niching down is so important for growth, how App Radar will optimize your ASO workflow and how to optimize your Apple Search Ads. And one more thing, the ups and downs of running a SaaS company. Thomas Kriebernegg is the CEO and Co-founder at App Radar.

21 Touko 201931min

App Store Optimization for Google Play: Top 10 Factors

App Store Optimization for Google Play: Top 10 Factors

Coming up, we have my friend, Sarmad Sultan, to highlight the 10 most important factors when it comes to Google Play optimization. From on-page meta data to off-page meta data. And he talks about the most overlooked factors that big companies forget about. Watch Video on YouTube and Subscribe to our Channel: https://https:/w.youtube.com/watch?v=5l61U1lFwSo

17 Touko 201924min

Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

Instagram Advertising: How to Lower Your Cost Per Install (CPIs)

Want to know how to drive insanely low CPIs through Instagram advertising? Well, I got a great tip from my podcast guest, Esther Crawford Co-Founder and CEO at Squad, who shared it during our podcast interview. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=83grUinZypo

15 Touko 20194min

731: What’s Working in Mobile Advertising Today

731: What’s Working in Mobile Advertising Today

Coming up is a recording from our last virtual summit where you will discover what's working in mobile advertising today including why short form video content is crushing it, how to make playable ads work for you and the potential of Messenger ads. Shamanth Rao is CEO at RocketShip HQ and the cost of the How Things Grow podcast.

14 Touko 201931min

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