When It Hits the Fan15 Loka 2025

What Victoria Beckham's revelation reveals about PR

Victoria Beckham is no stranger to headlines. And now she's revealed that intense media scrutiny led to her developing an eating disorder. Cue more headlines. One particular article stood out, which asked why those around Victoria - including her PR team - didn't seem to address the problem at the time.

This week, David Yelland and Simon Lewis look at what this tells us, not just about Victoria Beckham’s story, but the delicate line that people in the world of PR must tread when they are dealing with a client facing a highly sensitive and personal issue. How do you discuss the elephant in the room?

On the extended edition on BBC Sounds, we're on the comeback trail. Three-time Olympic dressage gold medallist Charlotte Dujardin has begun a very low-key return to her sport after serving a ban for 'excessively' whipping a horse. So far, she's not given any interviews. But is that sustainable - and what are the PR options for trying to return to the spotlight after a scandal?

Also, it's never a good idea to wind up a bear. Especially one from Darkest Peru with a serious marmalade habit. But that's what the makers of Spitting Image have done.

The Michael Bond estate and Studio Canal - who make the Paddington films - are taking legal action after the much-loved bear was depicted as a drug-taking, foul-mouthed beast in a YouTube series. Time for David and Simon to sit down with Paddington and offer some reputational repair work.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

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17 Kesä 27min

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