NextGen Sales Leaders15 Loka 2025

The GTM vs. Revenue Operations Wars. What You Missed with Carolyn Dilks.

Episode Summary: Join me with Carolyn Dilks, Co-Founder of Passetto, a GTM and Revenue Operations Agency that helps you "Fix Your Pipeline Problem. For Good."

We dive deep into the evolving world of revenue operations, data integrity, and the emerging GTM engineering trend.

Carolyn shares her journey in building data-driven systems that align marketing and sales into a unified revenue engine.

We tackle the myths around attribution, the messy reality of CRM data, and how to fix the broken frameworks that most teams are still using to measure success.

What You Will Learn:

Why most B2B teams are still using decade-old models for measuring revenue success.
How to transition from a source-based attribution model to a more insightful causal chain of events.
What defines a true GTM Engineer—and how that differs from RevOps.
The biggest constraints holding back revenue growth and how to solve them using data.
How Passetto uses tech-enabled advisory services to clean CRM data and unlock actionable growth insights.

Featured Guest: Carolyn Dilks – Co-Founder of Passetto, revenue data strategist, and B2B growth expert.

Connect with Carolyn:

LinkedIn: https://www.linkedin.com/in/carolyn-dilks/
Website: https://www.passetto.com/

Host: Ben Reed, host of the NextGen Sales Leaders Podcast.

Follow Ben on Social:

LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Subscribe & Review: Love this episode? Subscribe to the NextGen Sales Leaders Podcast for bold insights on B2B CRO, sales, and marketing strategy. If you found value in today’s episode, please leave us a review!

Join our B2B GTM & RevOps Entrepreneur Community:

https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/carolyn-1

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