Inside the world of beauty packaging

Inside the world of beauty packaging

This week’s episode of the Glossy Beauty Podcast introduces a three-week series dedicated to beauty packaging. Despite daily interacting with beauty products — including face wash, body wash, lipstick or shampoo — consumers rarely spend time thinking about the countless decisions that go into a brand’s packaging. From sustainability (Are refills offered? Is the plastic PCR?) to color (think: the pull of millennial pink) to font, every packaging element is carefully considered. As our first guest in the series, FIT Professor Sebba Alqetrani, said, “The first thing the consumer sees, touches and interacts with is the package. [It] is your first opportunity to have a first impression.” Over the next two weeks, we will explore just why packaging is so important and what factors can make it impactful, whether it has to do with a product’s efficacy, branding or deeper emotional resonance. But first, a look at some of this week’s headlines including the launch of Ulta Beauty’s UB Marketplace, a curated third-party marketplace that will allow the mega beauty retailer to integrate many new brands into its existing e-commerce site; Sephora’s growth, bolstered in part by Rhode’s buzzy launch, according to LVMH’s recent earnings; and The Body Shop’s return to U.S. sales , launching online through a direct-to-consumer site and Amazon.

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Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

Skin-care founder Angela Caglia on the stem cell technology that created 437% sales growth: 'It's transformed the business'

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By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

By Rosie Jane's Rosie Jane Johnston on entering mass retail via Target: 'Prestige consumers shop everywhere today'

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Matt Newman (@Mattloveshair) on using educational content to build a large and loyal following

Matt Newman (@Mattloveshair) on using educational content to build a large and loyal following

When the pandemic hit, Matt Newman, like many hairstylists, found himself at home unoccupied. Eventually, though, he took his expertise to TikTok — and today, he has 2.4 million followers on the platf...

24 Loka 202446min

Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop

Beachwaver’s Sarah Potempa on live-selling and reaching 1 million units sold on TikTok Shop

Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert. It all started in 2012 when she launched her first product, the original Beachwaver rotating curling ir...

17 Loka 20241h 4min

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski on Cyklar's rebrand 1 year after launch

Claudia Sulewski's career started at age 11, when she launched her YouTube channel with a video about applying her mom's blue eyeshadow. Today, the channel has 2.46 million followers. On Instagram, Su...

10 Loka 202440min

Luminaire’s Sukeena Rao: 'VICs are the driving force of the luxury business'

Luminaire’s Sukeena Rao: 'VICs are the driving force of the luxury business'

“VICs are the driving force of the luxury business,” Sukeena Rao, co-founder of London-based personal shopping firm Luminaire, told Glossy. “They count for a large percentage of global sales with pret...

3 Loka 202447min

DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'

DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'

With the fragrance industry expected to generate $59.9 billion in 2024, both new and heritage brands are strategizing to differentiate in the growing market. For some, the result is offering niche sce...

26 Syys 202435min

Black Girl Sunscreen founder Shontay Lundy: ‘The retail landscape is not what it used to be’

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Shontay Lundy is on a mission to disrupt the sun-care space.  She is the founder of Black Girl Sunscreen, a sunscreen brand she launched in 2016 as an alternative to the many sunscreen formulas that l...

19 Syys 202457min

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