The Futur with Chris Do16 Loka 2025

Rich Brand, Poor Brand w/ David Brier | Ep 389

In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics. He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention. Timestamps (00:00) Intro (02:04) Why some brands struggle (04:19) Culture’s role in brand growth (06:27) The art of differentiation explained (08:45) Rich vs. poor brand traits (11:32) Building teams that thrive (14:10) Staying inspired after decades (17:04) From illustrator to strategist (21:27) The power of storytelling (25:58) Busting myths in branding (31:16) Empowerment as brand advantage (37:22) Fanatical intention and focus (43:40) Lessons from creative icons (51:29) How to lead with purpose (57:12) Final thoughts on rich culture Check out today's guest, David Brier: LinkedIn: ⁠⁠https://www.linkedin.com/in/davidbrier Instagram: ⁠⁠https://www.instagram.com/risingabovethenoise/?hl=en Website: ⁠⁠https://davidbrier.com/ Website: https://www.risingabovethenoise.com/ Youtube: https://www.youtube.com/@Risingabovethenoise Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(436)

091 - Why Your Story is Valuable — with Matt Essam

Want to help support The Futur? Fill out this super short survey: https://bit.ly/futur-survey Matt Essam is a creative business coach. Think of him like the British version of Chris Do. In this episod...

13 Heinä 20201h 5min

Chris Do on the Finding Founders Podcast

We have a special clip from another podcast to share with you today. It’s called Finding Founders and it’s all about highlighting the entrepreneurial spirits here in Los Angeles. This clip is from Th...

9 Heinä 202045min

090 - From Ice Cream Parlor to Design Studio — with Amy Balliett

Want to help support The Futur? Fill out this super short survey: https://bit.ly/futur-survey Amy Balliett is the founder of Killer Visual Strategies. They’re a design studio in Seattle, Washington he...

6 Heinä 20201h 7min

089 - Tales From a Creative Director — with Jose Gomez

Want to help support The Futur? Fill out this super short survey: https://bit.ly/futur-survey Jose Gomez is the Executive Creative Director of Dallas based design agency, ATK PLN. He’s won an Emmy, bu...

29 Kesä 20201h 10min

088 - From Shy Kid to Tech Executive — with Reena Merchant

Want to help support The Futur? Fill out this super short survey: https://bit.ly/futur-survey Reena Merchant is a UX Manager at Google and one of the few people we know that holds an MBA in Design Str...

22 Kesä 20201h 6min

087 - Designing for the Future — with Hannah Corlett

Want to help support The Futur? Fill out this super short survey: https://bit.ly/futur-survey Hannah Corlett is the founder of architectural and urban design firm, HNNA. The projects she works on toda...

15 Kesä 20201h

086 - Stop Thinking and Start Doing — with Randy Hereman

Randy Hereman has lived many professional lives. He started as a web-designer, then a professional kite-surfer, then a high rolling poker player and is now an execution coach, on a mission to help peo...

8 Kesä 20201h 15min

085 - Problem Solving and Product Design — with Alex Zaccaria

Alex Zaccaria is the founder and CEO of Linktree. You might recognize that name from the millions of Instagram profiles that use their product. If you don’t know what Linktree is, go look it up. It is...

1 Kesä 202054min