#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

#483: Leaders in Customer Loyalty: Brand Story | Play, Partnerships, and Personalization: How Hasbro Builds Loyalty Across Generations

Send a text For more than a century, Hasbro has been a household name in toys and games, with a portfolio spanning over 1,500 intellectual properties, from childhood classics like Candy Land to iconic titles like Monopoly and Clue. But in today’s entertainment landscape, nostalgia alone isn’t enough. To thrive, the brand has leaned into partnerships, fandom, and digital innovation that bring their intellectual properties to life in new and engaging ways. Lindsey Camell, Head of Partners...

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Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

Loyalty Live - 2021 Trends in Loyalty & CX w/ Tania Tawil, VP Client Services at Kobie

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29 Huhti 202122min

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Joella’s Hot Chicken’s New Rewards Program is Hot, Hot, Hot

Send a text Joella’s Hot Chicken has 19 stores in Indiana, Ohio, Kentucky, Florida, and Georgia and continues to look for more expansion. The restaurant chain just launched its first loyalty and rewar...

28 Huhti 202117min

Giant Eagle Works to Keep myPerks Simple and Easy

Giant Eagle Works to Keep myPerks Simple and Easy

Send a text Justin Weinstein is the Senior Director of Customer Experience at Giant Eagle, which operates more than 400 supermarket and convenience store locations and employs more than 34,000 team me...

20 Huhti 202127min

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Loyalty Live with Todd Leach, Chief Client Officer at SMG

Send a text Loyalty360's Mark Johnson interviews Todd Leach, Chief Client Officer at SMG to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalt...

13 Huhti 202122min

AARP Rewards Grows Membership with Intentional Touchpoints

AARP Rewards Grows Membership with Intentional Touchpoints

Send a text Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Inno...

9 Huhti 202123min

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Urban Air Adventure Park Grows Customers with Kid-Friendly Activities

Send a text Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about...

8 Huhti 202124min

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Loyalty Live w Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions for Evolving

Send a text Loyalty360's Mark Johnson interviews Adhish Kulkarni, SVP and GM Digital Engagement and Loyalty Solutions at Evolving Systems to discuss the growing need for brands to engage their consume...

7 Huhti 202120min

Verizon Expands Loyalty Program

Verizon Expands Loyalty Program

Send a text At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program ...

5 Huhti 202120min

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