Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Multi-Channel eCommerce Made Simple: Lessons from Charles Bentley’s £30M Strategy with Andrew Steel

Andrew Steel is the eCommerce Director at Charles Bentley. Founded 160 years ago as manufacturer of chimney sweeping brushes, they now balance selling brushes and cleaning products via wholesale and dropshipping to some of the UK’s largest retailers and running their own home and garden eCommerce store. Annual Sales are now at around £30million across the group.

In this episode, Andrew shares the hard-won lessons behind managing 20+ sales channels, mastering stock control, and scaling a heritage brand in today’s competitive eCommerce landscape.

Hit PLAY to hear:

  • 🎯 How Charles Bentley sells on 20+ channels (without going crazy)
  • 📦 The clever stock-splitting system that prevents overselling nightmares
  • 🧹 Why cutting SKUs from 1,300 to 600 actually boosted growth
  • 📊 How Andrew uses data, weather trends & search terms to forecast sales
  • 💸 The truth about price scraping & keeping prices consistent across marketplaces
  • 🤝 Why fractional experts can be your secret weapon for eCommerce scaling

Key timestamps to dive straight in:

[03:57] Optimizing Retail Channels for Growth

[07:44] Stock Management and Channel Optimization

[12:08] Challenges in Retail Price Control

[16:00] Evolving Expertise Through Technology Partnership

[16:57] Longstanding Trusted Business Partnership

[23:16] eCommerce Challenges and Recovery

[24:54] Expanding Charles Bentley's European Market

[25:35] Listen to Andrew’s Top Tips!

Full episode notes here: https://ecmp.info/565



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Jaksot(622)

Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson

Looking at Overstock Art’s journey to 7 figure sales with Amitai Sasson

Amitai Sasson is the VP of eCommerce at Overstock Art, an online art gallery selling reproductions of the great masters and original works. Founded in 2002, they now sell via their custom website, Ama...

2 Joulu 202431min

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales wi...

25 Marras 202439min

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Lessons from Zone3’s 7-Figure eCommerce Success with Malina Zarb

Malina Zarb is the Marketing and eCommerce Director at Zone3, the world’s highest rated triathlon brand. Founded in 2006, Zone3 now sell via their Shopify store and wholesale channels, in total doing ...

18 Marras 202426min

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Navigating the Reality of Launching—and Closing—an eCommerce Business with Mike Stevens

Mike Stevens is one of the DTC pioneers, with 8 years at Innocent Drinks back in the 2000s, and then founding good-for-you confectionery brand Peppersmith, which over 10 years he scaled all the way to...

11 Marras 202435min

How to Create the Perfect Google Ads Account Structure with Shri Kanase

How to Create the Perfect Google Ads Account Structure with Shri Kanase

Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale. In fact…...

4 Marras 202435min

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Recycling Passion: How Detrash is Disrupting the Watch Industry with Guy Blaskey

Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and support...

28 Loka 202431min

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell ...

21 Loka 202433min

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

How Naturisimo is Driving 7-Figure Success in the Clean Beauty Space with Judith Harvey

Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales. Hit PLAY to hear: Naturisimo’s personalizatio...

14 Loka 202430min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-sisalto-kuntoon
ostan-asuntoja-podcast
rss-lahtijat
hyva-paha-johtaminen
rss-startup-ministerio
rss-sami-miettinen-neuvottelija
rss-seuraava-potilas
lakicast
herrasmieshakkerit
leadcast
rahapuhetta
rss-porssipuhetta
rss-rentotapaus
rss-tyoelamasta-podcast
rss-viisas-raha-podi