GEO, SEO, AI SEO, AEO… Which One Will Win?

GEO, SEO, AI SEO, AEO… Which One Will Win?

In this episode, Eric and Neil debate the future of SEO terminology, covering GEO, AI SEO, AEO, and Search Everywhere Optimization. They reveal why client language trumps industry jargon, unpack insights from recent conferences, and share the real drivers of visibility across platforms like YouTube, Reddit, and Google. Hear lessons on adapting to client needs, optimizing for relevance, and why wasting marketing budgets on the wrong audiences is a costly mistake. TIMESTAMPS (00:00) GEO vs. AEO vs. AI SEO: why client language wins (06:30) How platforms like YouTube and Reddit define search relevance (13:00) Lessons from failing and succeeding with podcasts (19:20) Why pointless billboards are a money pit (25:00) The challenge of driving change in large organizations 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

How to Hack ChatGPT & Gemini Rankings (It’s Too Easy)

In this episode, we break down how easy it currently is to “game” AI platforms like ChatGPT and Google Gemini—and why those loopholes won’t last. We discuss the risks of short-term hacks versus long-t...

26 Maalis 17min

Open Claw is Starting To Taking Over

Open Claw is Starting To Taking Over

🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://level...

25 Maalis 12min

 NVIDIA CEO Says AI Shouldn’t Replace Jobs…Here’s Why

NVIDIA CEO Says AI Shouldn’t Replace Jobs…Here’s Why

In this episode, we react to a bold take from Jensen Huang on why AI shouldn’t be used as an excuse for layoffs—and instead should be a tool to do more with more. We break down the real reasons compan...

24 Maalis 18min

This Is How Creators Use AI To Hack the YouTube Algorithm

This Is How Creators Use AI To Hack the YouTube Algorithm

In this episode, we break down one of the wildest shifts happening in content and marketing right now: AI-powered media at scale.After discovering a highlights channel from Alex Hormozi pumping out do...

23 Maalis 10min

Meta Just Bought Moltbook… The Internet for Machines Is Here NOW

Meta Just Bought Moltbook… The Internet for Machines Is Here NOW

Neil and Eric discuss Meta hiring the team behind Moltbook, a social network for AI agents, and what it signals about the future of marketing to bots. They break down why adaptability in the AI era ma...

19 Maalis 20min

What Businesses Get COMPLETELY Wrong About "AI Employees"

What Businesses Get COMPLETELY Wrong About "AI Employees"

Neil and Eric break down a live AI startup pitch for Single Brain, sharing raw feedback on sales decks, messaging, and positioning AI without triggering fear of job replacement. They discuss how to si...

18 Maalis 18min

AI Makes You A Learning Machine Or A Lazy Machine

AI Makes You A Learning Machine Or A Lazy Machine

Neil and Eric discuss how AI can turn you into a learning machine or a lazy one, why AI agents inside teams are transforming productivity, and how businesses can win by training AI instead of people. ...

17 Maalis 21min

Anthropic's Growth Team Is Just One Person

Anthropic's Growth Team Is Just One Person

Neil and Eric discuss the surprising claim that Anthropic ran its growth team with just one person and what that really means for modern marketing. They break down why great products often drive growt...

16 Maalis 25min

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