Susan Yara: The Naturium Founder's Journey from Reviewer to Million-Dollar Brand Owner

She's the beauty journalist turned skincare founder who survived one of the biggest cancel culture storms in beauty history. This week on The Formula, Susan Yara is revealing how she went from reviewing products to creating Naturium - one of the most talked-about skincare brands in the industry, built on the philosophy of "biocompatible" formulations that actually work with your skin.

We're getting the full story behind the controversial launch that led to an 18-month FTC investigation, how she bounced back stronger than ever, and the recent acquisition by ELF Beauty. Susan is sharing the biggest overpriced scams in the beauty aisle, why she thinks strength training is as important as skincare after 35, and her top 5 Naturium products that she swears by. Get ready for some serious insider knowledge.

PRODUCTS MENTIONED:

Naturium Vitamin C Complex $39

Naturium Multi Peptide Advanced Serum $47

Naturium Barrier Bounce Serum $45

Naturium Skin Renewing Retinol Body Lotion $49

Naturium KP Body Scrub & Mask $36

Naturium Niacinamide Cleansing Gelée 3% $34

CE Ferulic Vitamin C Serum (SkinCeuticals) $258

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CREDITS:

Hosts: Kelly McCarren

Guest: Susan Yara

Producer: Sophie Campbell

Audio Producer: Tegan Sadler

Video Producer: Artemi Kokkaris

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