Ghost Stories #77: What AI means for real-world business - and for your job
Ghost Stories20 Loka 2025

Ghost Stories #77: What AI means for real-world business - and for your job

AI has dominated the headlines this year and is the cause of seemingly bottomless investment in markets like the US. This is technology theatre at its finest, accompanied by flashy presentations and even flashier share prices at the world's biggest tech companies.

But what impact is it actually having on the corporates on the ground who are the eventual users of the service?

To unpack where AI works (and doesn't) in the real world, Shane Cooper (Head of Digital Advisory at Forvis Mazars in South Africa) joined me for a frank discussion. We covered a number of topics including:

  • AI as the "smartphone moment" of this tech era
  • The key considerations for executives in AI implementations
  • Global and local examples of AI implementations in companies like Zeiss, Sasol, Siemens, Walmart and Shoprite
  • How SMEs are viewing and applying the AI opportunities
  • Disruption to the internet economy as we know it
  • Why AI is still "hallucinating" answers to questions
  • The near-existential questions that AI poses for humanity
  • How to think about your job in the context of AI's strengths and limitations

Buckle up. This is a powerful discussion about probably the most important business topic in the world today. You can connect with Shane on LinkedIn here.

Jaksot(25)

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