#514 - I Ran a Sales Call For A Product I Never Sold

#514 - I Ran a Sales Call For A Product I Never Sold

In this episode, Armand Farrokh breaks down exactly how to run a discovery call for any product, even one you’ve never sold before. Using a background check software as an example, he shows how to identify real business problems, craft targeted questions, and connect day-to-day pains to executive-level impact that drives urgency. You’ll learn how to build and navigate a Discovery Tree—a structured path from situation to operational problem to executive impact, using Armand’s proven framework. He also shares “typically” and “magic moment” questions that uncover high-value pain points, helping SDRs, AEs, and sales leaders turn every discovery call into a winning deal. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal Save $50 on any 30MPC course with code “PODCAST” Free Sales Templates, Scripts and Guides

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#13 - Leveraging tactical selling to score your next sales job (Trish Bertuzzi, CEO of The Bridge Group)

#13 - Leveraging tactical selling to score your next sales job (Trish Bertuzzi, CEO of The Bridge Group)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build your target list of companies based on geo, stage, market, product, and deal size Co...

22 Heinä 202023min

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

#12 - Running a top 1% podcast while holding a $3M quota (Scott Ingram, Host of Sales Success Stories)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start every day by planning out the whitespace for the day. Then just get after it. Use de...

15 Heinä 202029min

#11 - Playbook: Nick and Armand teach you how to cold call

#11 - Playbook: Nick and Armand teach you how to cold call

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. The first 30MPC Playbook Episode covers everything cold calling. TOP ACTIO...

8 Heinä 202029min

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

#10 - Managing every part of the deal process from first calendar invite to close (John Barrows, Host of Make it Happen Mondays)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send a meeting efficiency survey prior to your calls to get qualification out of the way S...

1 Heinä 202025min

#9 - Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff)

#9 - Death to fluff on your cold calls and pricing tactics (Belal Batrawy #DeathtoFluff)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Decoy Pricing: $6 (undesirable), $7.50 (acceptable), $8 (just what they need) First 15 sec...

24 Kesä 202023min

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)

#8 - Getting prospects to agree to their problem with killer discovery (Kevin “KD” Dorsey, VP Sales @ PatientPop)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Kevin “KD” Dorsey teaches us to get prospects to admit to their problems without asking unnatural, off-putting question...

17 Kesä 202025min

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

#7 - Stop obsessing over technical problems and start gap selling (Keenan, Author of Gap Selling)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Align on the problem and impact first, then start brainstorming root causes and solutions ...

10 Kesä 202025min

#6 - A cold calling clinic from 5000 dials a month (Ryan Reisert, Reisert Consulting)

#6 - A cold calling clinic from 5000 dials a month (Ryan Reisert, Reisert Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Open every conversation with “Hey it’s Ryan Reisert”, then stop. When they answer, ask if ...

3 Kesä 202025min

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