7 unorthodox things we'd do with our marketing, if we had to go back in time

7 unorthodox things we'd do with our marketing, if we had to go back in time

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

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The Truth About Personal Brands, $236K to Manage a CEO, LinkedIn vs. X, and AI’s Biggest Shift

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In this episode #3026, Eric Siu and Neil Patel discuss the growing importance of personal branding and building distribution in today’s media landscape. They cover the challenges of starting a media c...

20 Elo 202520min

You Think Your Views Matter?, The Government Paid $620M for a Website, SEO Is Back!, $22B vs. $3.5B Startup

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In this episode #3025, Eric Siu and Neil Patel highlight why audience influence matters more than follower counts, how market competition shapes strategy, and the pros and cons of performance-based de...

19 Elo 202523min

Easiest Way to Grow Your LinkedIn Following as an Entrepreneur (But Should You Do It?)

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In this episode #3024, Eric Siu and Neil Patel discuss how to grow a LinkedIn following through strategies like using controversial content, staying authentic, and embracing multi-channel marketing. T...

18 Elo 202521min

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In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s gr...

14 Elo 202535min

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platform...

13 Elo 202517min

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

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In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard ...

12 Elo 202515min

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In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They als...

11 Elo 202518min

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