7 unorthodox things we'd do with our marketing, if we had to go back in time

7 unorthodox things we'd do with our marketing, if we had to go back in time

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

How We Keep A Positive Mindset When Things Are Rocky Economically, AI Has Killed Informational Content For SEO

In this episode #2982, Eric Siu and Neil Patel discuss maintaining a positive mindset during economic challenges, emphasizing resilience, perspective, and adding value to others. They explore the shif...

4 Kesä 202525min

When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

When Marketing Can Go Wrong: Taco Bell Adds Quality Meats To Its Creative Roster, How We Are Going To Test Using AI On Our Marketing Qualified Leads

In this episode #2981, Eric Siu and Neil Patel discuss when marketing goes wrong, using Taco Bell’s quality meat announcement as an example, and contrast it with effective strategies that drive positi...

3 Kesä 202515min

What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

What I Learned By Talking To A Marketing Team About AI At A Company That Generates Over 20 Billion A Year, SEOs Are Getting Fired Left And Right

In this episode #2981, Eric Siu and Neil Patel discuss the challenges and opportunities of AI in marketing, highlighting the gap between AI adoption and actual business results. They explore the futur...

2 Kesä 202526min

Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy

Cool S**t We're Doing In AI This Quarter, How This Weird Economy Is Affecting Marketing, How We're Generating Pipeline In A Weird Economy

In this episode #2980, Eric Siu and Neil Patel discuss how AI is revolutionizing advertising, the evolution of digital marketing strategies, and shifting workplace dynamics. They also reflect on the t...

29 Touko 202521min

How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?

How Netflix Is Revolutionizing Ad Buying, Bosses Are Done Being 'Nice’, 14M YouTuber Quits - Is Going Viral Worth It?

In this episode #2979, Eric Siu and Neil Patel discuss how AI is transforming advertising, including Netflix's dynamic ad placements. They explore shifts in digital marketing, evolving workplace expec...

28 Touko 202515min

SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

SEO Attribution Is COMPLETELY F**CKED, Dressing Nice Doesn't Make You More Money, How To Get A 50% Discount On Luxury Clothes

In this episode #2978, Eric Siu and Neil Patel discuss the challenges of SEO attribution, the evolution of marketing, and the need to prioritize customer value over metrics. They also explore the role...

27 Touko 202521min

Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)

Why I Fired My $25k/mo YouTube Agency, The Business Case for AI Mode, Website Traffic Is Toast (The Rapid Decline)

In this episode #2977, Eric Siu and Neil Patel discuss Neil’s experience with a YouTube agency, emphasizing the importance of strong scripts and the challenges with communication. They share insights ...

26 Touko 202533min

Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring  Customers Back, He Sends Custom Swords To Get Millions In Profits  (100% Response Rate), How We're Going To Ramp The F**K Out Of  YouTube

Are Standing 1 On 1's Stupid?, Erewhon's Sneaky Way To Bring Customers Back, He Sends Custom Swords To Get Millions In Profits (100% Response Rate), How We're Going To Ramp The F**K Out Of YouTube

In this episode #2976, Eric Siu and Neil Patel explore one-on-ones, marketing tactics, economic trends, and how politics and consumer behavior impact business. They also share YouTube growth tips and ...

22 Touko 202521min

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