7 unorthodox things we'd do with our marketing, if we had to go back in time

7 unorthodox things we'd do with our marketing, if we had to go back in time

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

Neil & Eric's Favorite Marketing Tools (and Why) | Ep. #42

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #42 Eric and Neil discuss their favorite marketing tools, lik...

11 Syys 201613min

Simple Strategies to Improve Your Lead Generation | Ep. #41

Simple Strategies to Improve Your Lead Generation | Ep. #41

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. L...

10 Syys 201612min

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Le...

9 Syys 201612min

How to Generate Sales Through Webinars | Ep. #39

How to Generate Sales Through Webinars | Ep. #39

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generati...

8 Syys 201613min

How to Promote Your Blog Post on a Tight Budget | Ep. #38

How to Promote Your Blog Post on a Tight Budget | Ep. #38

In Episode #38 Eric and Neil teach you how to promote a blog post. Whether you have a tight budget or an endless one, one of these plans will help you get people to read your content and share it. Ti...

7 Syys 201614min

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

How to Create an Infographic that Drives Up Traffic on Your Site | Ep. #37

In Episode #37 Eric and Neil discuss the value of a good infographic. Neil has seen more traffic and backlinks from infographics than from anything else. Learn how you can create an all-star graphic t...

6 Syys 201613min

Best Process to Create Blog Posts that Convert Customers | Ep. #36

Best Process to Create Blog Posts that Convert Customers | Ep. #36

In Episode #36 Eric and Neil talk about why you should create blog posts, and what the best process is to do it. Learn the tricks of the pros, and find out what resources are available to you to make ...

5 Syys 201614min

Are Marketing Certifications Worth It? | Ep. #35

Are Marketing Certifications Worth It? | Ep. #35

In Episode #35 Eric and Neil debate whether marketing certifications are worth it—and here’s a hint: they’re not! Certifications are much like college degrees. They may get you in the right direction,...

4 Syys 201611min

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