7 unorthodox things we'd do with our marketing, if we had to go back in time

7 unorthodox things we'd do with our marketing, if we had to go back in time

In this episode, Eric and Neil reflect on what they wish they’d done differently in their 2024 marketing strategies. They share candid lessons on outbound marketing, messaging pivots, and collaboration tactics that brought real results. Learn why doubling down on outbound email, revising your messaging early, and leveraging webinars, influencer partnerships, and podcasts can significantly impact growth. Plus, hear about the opportunities they missed—and how you can avoid the same mistakes. TIMESTAMPS (00:00) What we wish we’d doubled down on in 2024 (06:30) The outbound process: gift cards, subdomains, and deliverability (14:00) Messaging mistakes and shifting to search everywhere optimization (20:00) Influence partners, paid speaking, and why collaboration matters (27:00) Why missed opportunities fuel next year’s marketing strategy 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

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AI Has Introduced Product Slop

AI Has Introduced Product Slop

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29 Tammi 23min

10 SEO Lessons That Still Work in the AI Era

10 SEO Lessons That Still Work in the AI Era

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28 Tammi 21min

AI Won't Destroy Jobs, It Will Create A Labor Shortage

AI Won't Destroy Jobs, It Will Create A Labor Shortage

Is AI going to destroy jobs or create a labor shortage? In this episode, hosts Neil and Eric debate how artificial intelligence impacts white collar and blue collar work, deflation, automation, and ne...

27 Tammi 20min

10 Ways AI Is Actually Changing Marketing

10 Ways AI Is Actually Changing Marketing

Neil and Eric break down ten real, practical ways AI is actually changing marketing right now, without the hype. From AI fluency becoming mandatory and massive gains in programmatic SEO to smarter dat...

26 Tammi 20min

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

10 Counterintuitive Marketing Truths After 3,000 Marketing School Episodes

Neil and Eric break down counterintuitive business and marketing truths that actually drive growth, revenue, and long-term success. From why free products beat ads and boring marketing wins, to how AI...

22 Tammi 25min

How To Grow Fast On X

How To Grow Fast On X

Neil and Eric break down why posting less but better is the fastest way to grow on X, reacting to a deleted Nikita Beer take on wasted reach and low quality engagement. They dive into finding your aut...

21 Tammi 20min

Companies Ignoring Claude Code Will Get Left Behind

Companies Ignoring Claude Code Will Get Left Behind

For fast, affordable business insurance as low as $29/mo, go to http://nextinsurance.com/ms In this discussion, we explore how larger companies often face greater inertia and resistance to change, e...

20 Tammi 18min

How Claude Code Can Replace Your Marketing Team

How Claude Code Can Replace Your Marketing Team

Neil and Eric break down how cloud code and AI tools are reshaping marketing teams, using real examples from go to market planning, SEO, sales outreach, and internal automation. They explain why junio...

19 Tammi 22min

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